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Going strong: The basic black laptop remains highly popular

If you're looking for a black laptop, you've come to the right place. You already know that a black laptop can convey a powerful image. You can get a lot under the hood, too – especially if you buy from Lenovo.

Lenovo is the home of the ThinkPad, the most famous name in laptops and a brand long known for its striking black exterior finish. We also offer ultraportable black IdeaPad laptops and versatile black Yoga 2-in-1s. Even our affordable, easy to use Chromebooks are available in black.

What's so special about a black laptop? Why are they still so popular? Keep reading to learn more.


Why do so many buyers prefer black color laptops?

Many of the earliest laptops were gray or brown. Black color laptops didn't really become famous until Lenovo's ThinkPad brand was launched in 1992. ThinkPad changed the way the world viewed laptops, making them important business tools, and their dark black shells fit perfectly in the offices of the time. Soon, if someone thought about a laptop, the vision that came to mind was likely a black ThinkPad.

Of course, a lot has changed since 1992. Lenovo and other companies now build color laptops in a wide array of bright colors (blue, white, silver, etc.). Still, the black laptop reigns supreme. It remains the world's best-selling laptop color, boosted in part by large-scale corporate purchases but also prized by everyday consumers.

Let's face it, there are times when an attention-grabbing laptop shell in an unusual or unexpected color just isn't "right." Here are a few of the reasons many buyers prefer black laptops:


  • Depending on your business, a black laptop may convey an appropriate tone of seriousness and maturity.

  • Everyday dirt, grime and handprints can be less visible on a black laptop than one in a lighter color.

  • Some companies outfit all workers with black laptops to keep things simple and so no one stands out as "special."

  • Decals, stickers and other kinds of personal "flair" may stand out more when placed on a dark colored laptop.

There are exceptions, naturally. A black laptop could be too plain for business people and entrepreneurs seeking to stand out from the pack. Some users say a deep surface scratches, when they occur, are less visible in laptops that have light colored shells. It all comes down to personal choice.


Black laptops from Lenovo

If a black laptop is YOUR preferred color, Lenovo has multiple options, each with different features and available at various price points.

In fact, this page is dedicated exclusively to Lenovo's black laptops. Take a look. We offer black versions of everything from Chromebooks, IdeaPads and versatile laptop/tablet 2-in-1s to business-ready ThinkPads and high-powered workstations.

When all is said and done, color preferences vary by user. There is no “wrong” choice. More than one analyst has said that laptop color options help to put the "personal" in the term personal computer.

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