Community Engagement Inspired by Cultural Identity

Your Club Your Canvas campaign

Work For Humankind

Every chapter of Work For Humankind begins with the same belief: technology should bring people closer together, not further apart.

From remote islands to local football clubs, Lenovo has partnered with communities around the world to explore how technology can create meaningful change. Your Club Your Canvas is the latest chapter in that journey.

Young Women Changing the World

2019

Young Women Changing the World

Work For Humankind began by telling the stories of ten young women using technology to drive change in their communities. Through immersive storytelling, Lenovo explored how a new generation of leaders was tackling issues ranging from education and equality to social justice and technological literacy.

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Robinson Crusoe Island Work For Humankind project

2021

Robinson Crusoe Island

During the height of the pandemic, Lenovo challenged a group of volunteers from around the world to work from one of the most remote places on earth: Robinson Crusoe Island, 700km off the coast of Chile.

Lenovo upgraded the island’s internet infrastructure, established a tech hub, and empowered volunteers to help the local community achieve its sustainability goals.

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Community Impact Around the World

2022–2023

Community Impact Around the World

Work For Humankind expanded to China, North America, and India. From education and conservation to food security and local innovation, each project explored how technology can help communities achieve goals that matter most to them.

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Meet Your Digital Self

2024

Meet Your Digital Self

Work For Humankind tackled a unique challenge affecting young people globally: mental wellbeing. Lenovo explored how smarter technology and AI could help foster understanding and strengthen human connection in an increasingly digital world.

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Your Club Your Canvas

2026

Your Club Your Canvas

With Lenovo’s sponsorship of the FIFA World Cup, Work For Humankind shifts to football. Three small clubs from around the world share one thing in common: community.

Through AI-powered technology, creatives will design limited-edition shirts that honor and celebrate the fans, volunteers, and people who make these clubs possible: the team behind the team. The 12th Player.

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