If you're a sales professional, chances are your work revolves around a customer relationship management database. CRMs help salespeople boost productivity, increase sales and help build relationships. In addition, chances are you'll spend a good part of your day conducting presentations, reviewing proposals and preparing price quotes.
And for marketing professionals, some of the most important arrows in your quiver are email blasts, weekly newsletters, website promos and social media postings.
So when it comes to choosing a computer to handle those tasks, there are several questions to consider. You might need a desktop PC for the home office, or a laptop might be the better option. But no matter what type of computer you choose, it's critical to know what features you need to make your job (and your life) easier. Those features include:
- Portability– For sales professionals, life on the road is par for the course. Not only are you carrying around the tools you need for your job, chances are you're also carrying around the luggage to help keep you in top form even if you're away from home. If that's the case, a bulky laptop can feel like carrying a load of bricks. Light weight and a small form factor are some of the key features to consider when choosing a laptop.
- Battery life– If you're spending time on the road, you may not always have access to a power receptacle, but having your laptop battery die in the middle of an important presentation will likely close the door on that big sale. A long battery life is one of the most important, but often overlooked, features of a laptop to supplement your sales efforts.
- Processing power– Thanks to advances in both software and hardware, sales presentations can feature audio and full-motion video. Along with a dead battery, a video presentation that stalls and stutters can turn that sales demonstration into a whopping waste of time. In addition, many marketing functions can be automated, but doing so requires having faith that your computer is up to the task.
- Operating system– Automating sales and marketing tasks will require the ability of your computer to talk with other computers, and most computers today speak Windows. For business professionals, there's no better option than Windows 10 Pro, the operating system built for business. Windows 10 Pro automatically stores Office files such as Excel, Word, and PowerPoint in the cloud for easy access from anywhere, with BitLocker encryption to keep those files safe. A Windows 10 Pro computer includes enhanced security features such as firewall and Internet protections to help safeguard against viruses, malware and ransomware, and the new Microsoft Edge browser is simply the best browser for enterprises and business customers of all sizes.
So with those factors in mind, what's the best computer for sales and marketing professionals?
Lenovo's selections include the ThinkPad X1 Yoga Gen 4 Laptop, which features a touchscreen display and a 360° hinge for laptop functionality. The ThinkPad X1 Yoga Gen 4 offers up to 10th Gen Intel® Core™ processors and robust memory for peak performance. It weighs in at just only 2.99lb/1.35kg, so it won't slow you down, and with a battery life of up to 18 hours it can work as long and as hard as you do.
Lenovo's ThinkBook 14 Laptop was designed for business, with an 10th Generation Intel® Core™ processor and up to 16 GB DDR4 2666MHz memory. Video calls are a breeze thanks to its dual-array Skype-certified mics and built-in speakers, and the built-in fingerprint reader keeps your sales pitches secure.
When it comes to serving as a computer for both the road and the home office, the ThinkPad T590 Laptop is a mobile workhorse with a 15.6" FHD display, a starting weight of 3.87 lbs / 1.75 kg and long battery life. Use it with the ThinkPad Pro Dock (sold separately) at home to connect to all of your peripherals, including your monitor, keyboard and mouse.
And all these, as well as other Lenovo business computers, offer the option of Windows 10 Pro for the best in business functionality. When it comes to helping you rise above the competition, Lenovo's Windows 10 Pro computers mean business.