Changing Food, Minds, and Hearts
But, how does one person, one business, create a lasting impact on a community? By changing minds one day, one step, one item at a time.
“We are a smaller company, so we get to do what we want. We can help set the tone for the restaurants we serve by putting products in front of them and on their menus that are quality, and that are sustainable. And, by one restaurant doing that, we can change the mind of chefs. And changing their mind means changing the mind of customers. And from there, you can create a kind of ripple effect, causing people to ask for more of these foods, and not just in the restaurants in their communities, but to have these foods in their grocery stores and markets. And from there, customers can take these foods home and educate their families and the cycle of educated consumers can only grow.”
Changing anyone’s mind is never easy. And for Chantelle and The Creole Juniper, it’s taken a lot
of work, but the impact has been huge. Today, Chantelle is proud to have helped create a city
that not only supports local, traditional, and sustainable food practices, but both her and her
company have helped their city to create one of the biggest most thriving farmer’s markets in
the country, which in turn helps the local economy to grow and sustain itself.
And, for Chantelle, that sustainability is a huge focus. Because when it comes to our food,
sustainability goes far and beyond recycling and waste. Sustainable food means good, safe, fair
products with clean ingredients, ingredients that are recognizable to the consumer. And for
Chantelle, a big part of her business is identifying food producers, and promoting food
producers, who participate in these ethical practices.
“We promote and sell products from food producers that are focused on sustainability. We make
sure that our producers provide fair wages, opportunity, and equality, and we make sure that the
food we buy and help bring into our community is truly good for the people consuming it, and
good for the community as a whole. By striking a balance between local farmers and outside
sustainable producers, we can create a thriving local economy that is focused on food that
improves our lives overall.”