Powering audience-first, data-driven digital advertising

The Trade Desk® worked with Lenovo to upgrade its data center infrastructure with next-generation hardware capable of handling over 20 million ad opportunities per second while driving better performance (cores) per dollar.

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.

To support continued growth at scale, The Trade Desk looked for a provider with whom it could iterate server designs over time. Lenovo fit the bill, collaborating with The Trade Desk’s engineering team to build a solution that enables:

• ·       Up to 20 million ad opportunities analyzed per second
• ·       ~60% higher compute density per rack combined with latest AMD chips and DDR5 memory.
• ·       ~38% improvement in performance (cores) per dollar. 

By working with Lenovo, The Trade Desk can continue to scale the business while helping to manage costs.