AI at the speed of sport: Real-time decisions and actions powered by Lenovo

From behind-the-scenes logistics to play-by-play analysis, data underpins every moment of today’s major sporting events. The challenge for sporting organizations is turning that data into real-time decisions. From FIFA World Cup™ operations and Formula 1® race broadcasts to AI-powered crowd management at Circuit of the Americas and real-time performance insights for NHL teams, sporting organizations are using Lenovo Hybrid AI solutions to turn massive volumes of live data into faster decisions, smarter operations, enhanced broadcasts, and unforgettable fan experiences.

Sport never stops—and neither can the technology behind it. Lenovo Hybrid AI infrastructure solutions and services power modern sport with real-time intelligence at global scale, helping some of the world’s largest live sporting events run smoothly, securely, and efficiently.

Putting on a spectacular show

With 6 billion fans projected to tune in worldwide, the FIFA World Cup 26™ will operate at unprecedented scale—creating enormous demand for real-time insights, seamless operations, immersive broadcasts, and unforgettable fan experiences.

To help deliver the world’s biggest sporting event, FIFA has teamed up with Lenovo to unleash the power of AI and advanced infrastructure. This includes AI-guided navigation for stadium visitors, the FIFA AI Pro assistant experience, an Intelligent Command Center for tournament logistics, immersive AI-stabilized referee point-of-view footage for fans, realistic 3D player avatars for live replays, and advanced broadcast center infrastructure designed to support the scale and complexity of global tournament operations and content delivery.

Read more here about how the partnership will bring billions of people closer to the action than ever before.

Trusted intelligence at racing speed

In Formula 1®, every millisecond matters. Teams process enormous volumes of telemetry and race data in real time, where faster insights can mean the difference between winning and losing.

From the track to the broadcast and digital products, Lenovo’s AI-optimized servers and storage solutions are providing F1 with the infrastructure needed to prepare the sport for the future. Further, Lenovo ThinkSystem SD665-N V3 servers with Lenovo Neptune® Liquid Cooling support race operations and help put data in the hands of the FIA, teams, broadcasters, and fans. Having the right infrastructure in place allows F1 to dramatically reduce the time from ideation to execution, enabling rapid experimentation, faster learning, and the ability to fail and iterate quickly. Learn more here.