"Emotion is easy in a sketch. The real challenge is transferring that emotion into a serial product without losing its soul.”
Transforming emotion into serial production
When Genesis Design began work on the SAY 52 yacht project, the ambition was clear: create a bold, progressive design in a traditionally conservative market.
The challenge extended beyond aesthetics. The team needed:
The SAY 52 demanded precision, advanced materials modelling (carbon fibre, glass, stainless steel, teak, luxury fabrics), and seamless collaboration across design and visualization teams.
A connected digital ecosystem
Genesis Design built a fully connected workflow powered by Autodesk Alias, Autodesk VRED, and Lenovo ThinkStation P8 workstations.
Digital design workflow Creative digital surfacing Integrated Class-A surfacing Aerodynamic simulation tools Live design referencing Photorealistic VR visualization
This seamless pipeline eliminates silos between modelling and visualization teams, enabling rapid decision-making and real-time feedback.
Hardware foundation
To manage hundreds of millions of polygons and complex assemblies, Genesis Design relies on the Lenovo ThinkStation P8. Unlike consumer-grade systems, this workstation provides the professional-grade reliability and performance required for mission-critical design and visualization workflows.
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