"Emotion is easy in a sketch. The real challenge is transferring that emotion into a serial product without losing its soul.”

Rainer Mueller

CEO & Creative Director, Genesis Design

Supercomputing the future of marine design

Transforming emotion into serial production

When Genesis Design began work on the SAY 52 yacht project, the ambition was clear: create a bold, progressive design in a traditionally conservative market.

The challenge extended beyond aesthetics. The team needed:

  • ·       Distinctive design language
  • ·       Balance creative surfacing
  • ·       Tangible design geometry
  • ·       Ensure technical feasibility
  • ·       Manage complex polygons
  • ·       Handle massive assemblies

The SAY 52 demanded precision, advanced materials modelling (carbon fibre, glass, stainless steel, teak, luxury fabrics), and seamless collaboration across design and visualization teams.

A connected digital ecosystem

Genesis Design built a fully connected workflow powered by Autodesk Alias, Autodesk VRED, and Lenovo ThinkStation P8 workstations.

Digital design workflow Creative digital surfacing Integrated Class-A surfacing Aerodynamic simulation tools Live design referencing Photorealistic VR visualization

This seamless pipeline eliminates silos between modelling and visualization teams, enabling rapid decision-making and real-time feedback.

Hardware foundation

To manage hundreds of millions of polygons and complex assemblies, Genesis Design relies on the Lenovo ThinkStation P8. Unlike consumer-grade systems, this workstation provides the professional-grade reliability and performance required for mission-critical design and visualization workflows.

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