“We need a partner who can work consistently at a high level and who is always growing from an innovation and a technology point of view. That's what Lenovo brings to the table.”

Nacho Fresco

Director of Technology, FIFA

Powering the future of football

FIFA will harness Lenovo AI to deliver 3D digital avatars, real-time match insights, and much more for the FIFA World Cup 2026™ in the United States, Mexico & Canada and the FIFA Women’s World Cup 2027™ in Brazil.

To transform the fan and visitor experience for the planet’s most watched sporting event, FIFA has teamed up with Lenovo to unleash the power of AI. From AI-guided navigation for stadium visitors to immersive AI-stabilized point-of-view footage direct from the pitch, Lenovo will help bring billions of people closer to the action than ever before.

The partnership enables:

    • Personalized fan experiences, both at home and in the stadium
    • Intelligence-powered tournament operations to enhance safety and efficiency
    • Full-stack solutions to deliver the most technologically advanced FIFA World Cup™
    • Smarter football for all, democratizing the sport through elite-level data access

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