Eva Longoria sits with her feet up on an office desk wearing a beige power suit. The ThinkPad X9 15p G1 is open in front of her.

Supporting small businesses in a big way

Backing Every Business is Lenovo's global commitment to small businesses, with AI tech, expert advice, resources, and support designed to help them grow with confidence. Discover how Lenovo is backing businesses around the world, and how Lenovo Pro can help you take the next step.

Join Lenovo Pro

In Partnership with

A Problem Shared, Is A Problem Halved

How can businesses that are worlds apart find common ground and help each other?

Three people walking together in a lush garden with stone steps and a traditional building in the background.

VIDEO

Episode 1 | Chinou x VacayIT x Rhino Roofers

David and Hailey travel from the US to Japan to meet Ryoji. Their businesses span very different sectors, but they all share one desire: to help people, with Lenovo support helping bring that purpose to life.

A young woman sits in a boat beside an older man wearing a traditional conical straw hat and a purple robe. Smiling at each other, they look at a smartphone the woman is holding. Calm green water and the boat’s wooden sides surround them.

VIDEO

8m 80s

Episode 2 | Chinou x VacayIT x Rhino Roofers

Ryoji explores autonomous robots with David. David helps Ryoji shape a plan to break into the American market, while Hailey is inspired by the speed at which Ryoji develops and learns more about opportunities for the disabled workforce, supported by Lenovo’s AI-powered tools.

Three adults walk together through tall coastal grass near a seaside village. A woman in a beige cardigan walks beside a man in a gray shirt and a woman in blue scrubs. Houses and a church spire rise in the background beneath a clear sky.

VIDEO

7m 44s

Episode 3 | Chocolate Manor x Mi Tierra

Mario and Alexandra travel from Mexico to Northern Ireland to meet Geri. Their cultures could not be more different, but their shared passion for food crosses borders.

A woman dressed in black walks alongside a bald chef wearing a white jacket and black trousers across a grassy coastal landscape. The woman holds a small notebook or device as they talk. Rolling dunes and distant white cliffs stretch across the background beneath a pale blue sky.

VIDEO

7m 33s

Episode 4 | Chocolate Manor x Mi Tierra

Geri brings Mario and Alexandra back in touch with their roots through cooking. The couple then show Geri how the right technology can help fill a vital gap in her business.

Eva Longoria in a light beige suit stands in a modern office, looking at her Motorola Razr flip phone. The ThinkPad X9 15p G1 is open in front of her.

Video

17m 90s

A-List Business Advice

“I took calls from all over the world from businesses small and big. I wanted to share my knowledge, what I've learned over the years, with people. I know the struggle. The good, bad, and ugly. And I know how important it is to have someone in your corner, that's why I love being a part of Backing Every Business with Lenovo.”

Eva Longoria

Video

0m 50s

What it means to become a business twin

“Being able to twin with a company that's probably going through the same struggles in a different industry than I am. I'm really looking forward to that. And technology has always been on the forefront of what we're trying to build here. But AI is just like way over my head. I'm going to have access to other people that have had success with AI and can help me do some of those things.”

David Villarreal, Rhino Roofers

Black text against a white background that says PRISERE over the word US then an X and a black abstract silhouette resembling a vertical geometric shape with an irregular, angled extension projecting from its lower-left side over the word Japan

Saving Lives When Disaster Strikes

Chinou builds specialized AI robots to assist in disaster zones, while Prisere develops innovative AI technology to create resilience against climate-related crises. Two incredible companies leveraging artificial intelligence to fight natural disasters.

Prisere

Chinou

In The People Business

Rhino Roofers is a roofing company that’s shaking up the industry by focusing on a trust and empathy to win over customers. They’ve paired up with Delta Developers who are making top-notch software development affordable for small businesses.

Rhino Roofers

Delta Developers

Changing The World Together

Event Cycle gives corporate event waste a second life with local charities. Vacay It builds audio guides for travelers with disabilities. Different fields, same goal; make the world a better place.

Event Cycle

Vacay It