Lenovo Beam Suntory

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Won with data

Beam Suntory

Finding new ways to do things the old way

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Sanjay Kirtikar

Director Digital Technologies, Beam Suntory

The whiskey industry is built on slow, time-tested tradition.

It’s predicated on time, patience, and incremental change in a digital era where doing things the same old way often means falling behind.

Beam Suntory wanted to stay true to their traditions, while transforming their technology. And just like whiskey-making, it’s a meticulous process.

The goals:

Reduce downtime

(and maintenance)
Increase efficiency

(and production)
Raise spirits

(yeah, we said it)

They needed to replace outdated infrastructure with something more reliable — something more resilient. Something that would allow them to spend less time maintaining, and more time manufacturing.

Sanjay Kirtikar

Director Digital Technologies, Beam Suntory

If the aging technology powering their software failed, production would come to a grinding (and expensive) halt.

Like whiskey, data starts as a chaotic collection of disparate ingredients. It needs to be broken down before it can be transformed into something greater. And it requires an experienced hand and proven process to do it right.