“The value of the TruScale model doesn’t just come from the savings that clients can achieve by paying a monthly subscription fee rather than buying hardware assets; it comes from the digital innovation and profit-driving activities that they can now focus their resources on.”

Mike Czichowsky

Head of Sales, Sinell All-IT GmbH

At-a-Glance

Sinell All-IT taps into a rapidly growing market with Lenovo 360 for TruScale

To sharpen its competitive edge, Lenovo IDG Platinum and ISG Gold Partner Sinell All-IT used the Lenovo 360 for TruScale go-to-market framework to add Lenovo TruScale Infrastructure as a Service (IaaS) and Device as a Service (DaaS) solutions to its service portfolio.

Customer Problem

To satisfy growing demand for more flexible, scalable, and cost-efficient subscription-based IT solutions, Sinell All-IT looked to modernize and enhance its client offerings.

Lenovo Solution

Using Lenovo 360 for TruScale, Sinell All-IT has added IaaS and DaaS solutions to its portfolio, enabling clients to access Lenovo infrastructure and devices, plus a host of value-add services.

Business Impact

With Lenovo TruScale, Sinell All-IT has built a powerful sales proposition for IaaS and DaaS solutions that is already helping to secure new business and drive revenues.

“We enjoy a seamless collaboration with Lenovo. They provide invaluable sales support that has helped us close new IaaS and DaaS deals, and expand our client base.”

Jörg Sinell, CEO, Sinell All-IT GmbH

Results

  • ·       Supports cost-efficient IaaS and DaaS offerings
  • ·       Helps secure valuable new business
  • ·       Enables a more service-driven business model

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