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< Back to all customer stories

Circuit of the Americas

Thrilling fans using AI-driven event planning

COTA puts on a show-stopping experience by training its staff with an intelligent virtual assistant and managing crowds with innovative computer vision solutions, supported by Lenovo ThinkEdge technology.

“Working with Lenovo, Vistry, WaitTime, and AMSYS has really opened our eyes to the transformative potential of AI in the events space. We’re still discovering new ways to enhance our operations from the 2023 Grand Prix, and we’re excited for what the future holds.”

Daniel Bazarte

Director of Network Technology, Circuit of the Americas

At-a-Glance

Customer: Circuit of the Americas
Industry: Cross-Industry,Media and Entertainment
Product Family: Edge Devices
Region: North America
Topic: Artificial Intelligence,Big Data and Analytics,Edge,IT Transformation ,Industry-specific Solutions

Thrilling fans using AI-driven event planning

Hosting the United States Formula 1 Grand Prix presents a series of logistical challenges—from hiring staff to run stalls and security to managing large crowds. Circuit of the Americas (COTA) partners with Lenovo, Vistry, WaitTime, and AMSYS Innovative Solutions to enhance its event management activities with cutting-edge AI solutions.

Customer Problem

How could COTA train 10,000 staff in under three weeks and provide over 430,000 guests with a truly memorable 2023 United States Grand Prix experience?

Lenovo Solution

Lenovo, Vistry, WaitTime, and AMSYS collaborated to build a virtual training assistant and real-time crowd monitoring solution powered by AI and Lenovo edge servers.

Business Impact

Combined, the new solutions helped COTA save time, reduce lines, and unlock insights that will help to boost revenue and delight fans at future events.

“Within just three weeks, we built a brand-new virtual assistant to help staff and deployed an AI-powered crowd intelligence system for the first time. We simply wouldn’t have been able to achieve this impressive feat without the expertise, support, and close collaboration of Lenovo, Vistry, WaitTime, and AMSYS. What’s more, we were able to pack everything away in just one week after the grand finale of the 2023 United States Grand Prix.”

Daniel Bazarte, Director of Network Technology, Circuit of the Americas

Results

· 3 weeks from planning to deployment
· 21 hours of staff time saved
· Supports data-driven event planning

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