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Case Study: National Football League (NFL)

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Popular sports league chooses Lenovo hardware

The NFL developed the model for the successful modern sports league, including extensive revenue sharing, competitive excellence, strong franchises and national distribution. The NFL is the industry leader on a wide range of fronts. In fact, Business Week magazine calls the NFL "one of America’s best-run businesses."

The NFL relies on technology to seamlessly run many aspects of its business – both at games and at the League office. The league requires a number of hardware solutions to keep the organization operating efficiently. In 2007, the NFL turned to Lenovo, the world’s largest PC maker, to help serve the needs of its various departments with the company’s innovative products, including workstations, desktops and the iconic ThinkPad® laptop PCs. As a natural extension of that relationship, Lenovo entered into a marketing partnership with the NFL in 2012, becoming the official computer provider for the league.

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