Frequently Asked Questions
Followers communicate with a user by replying to a tweet or “retweeting” the post to re-share the update with his or her own followers. Tweets and replies are public and visible to anyone, unless Tweets are protected. By responding to and sharing tweets, users engage with one another in real-time over interesting content, hot topics and current events.
Users are identified on Twitter by their handle, which is a designated username. Users mention followers or other users by using the @ symbol and their handle. Tweets can also be searchable by using a hasthtag and tagging the # symbol followed by a keyword.
Twitter launched in 2006 and originated as the Podcasting company Odeo. The platform has since grown into a global communication tool and digital social space, commonly referred to as the “Twitterverse,” that fosters conversations and information gathering through delivered and searchable tweets. Since its inception, the social platform has evolved into one of the world’s most popular social networks where people stay connected to one another through dialogue, search and discovery.
Twitter users can also use Twitter as a social outlet for creative expression and interpersonal communication. A person can start a conversation with a friend or organization over a personal thought or particular topic by tweeting, replying or retweeting.
Brands use Twitter to engage with consumers and build relationships. Brands can leverage the social platform to access niche communities online and influence customers. By creating an active Twitter account and acquiring followers, an organization can create and nurture connections with customers. Tweets can serve as bite-sized marketing content to increase brand awareness, generate site traffic and grow a loyal following.
Brands have also discovered how to use Twitter to learn about their target audience and observe consumer behavior. Searching relevant hashtags and interacting with Twitter users helps brands track trends and learn about customer needs and expectations.
After your account has been established, create an identity on Twitter by uploading a photo and header. Include profile information such as your name, location, website and bio. Twitter users (or soon-to-be Twitter followers) can identify or gain a sense of who you are.
Now the fun begins. Develop your Twitter presence and follow accounts that interest you, which can be accounts of friends, family, news organizations, favorite brands, celebrities, public figures and local businesses. Your Twitter homepage will turn into a customized stream of real-time information delivered by your followers. Share your own content and ideas by posting tweets; include hashtags (or keywords following the # symbol) to make your message more shareable and searchable. Replying, retweeting or mentioning another user using the @ symbol in a message will engage you with your followers. Twitter is your global social space and informational broadcasting resource for breaking news, trending topics and interesting dialogue. Keep following and tweeting to exchange ideas and make social discoveries.
The Twitter app transforms your mobile digital device into a communications tool and social source for broadcasted information delivered as it occurs. The Twitter app is a networking channel for social connections, self-expression and discovery. You’ll never miss an update with a smartphone or tablet in hand. You can share your own idea or express an opinion right away. Post photos, videos and comments directly from your mobile device no matter where you are.
The Twitter app also keeps businesses continually engaged with their consumers. Since organizations are reliant upon mobile devices for staying connected with customers and clients 24/7, organizations can communicate and promote news or events with their target market and audiences. Open the app during a commute or before a meeting to stay on top of hot industry trends or participate in relevant conversations. You’ll never miss a marketing opportunity or chance to grow your business socially and digitally.
You may not necessarily need the Twitter app on your phone or tablet, but it can keep you connected while promoting your personal or professional brand and learning about the world.