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Lenovo ThinkPad Edge brings business productivity through Makro
Johannesburg June 29, 2010: Lenovo has chosen Makro as retail supplier of its ThinkPad Edge range of laptops. The strategic partnership sees the Edge series available at all Makro stores nationwide.
Makro general merchandise director, Derick Kalan, says the retail group has wanted to partner with Lenovo for some time, driven by the strength of the ThinkPad brand and the residual equity that the brand has built since its IBM days. “It has taken some time to get this underway, but this means that we now have an offer to suit the needs of the various customer segments that we trade with. We could have stripped the product down to reach low price points but instead, we insisted on cramming the model line-up with essential and desired technologies. By focussing heavily on removing supply chain costs, we believe that the value for money ratio will be hard to beat,” says Kalan.
It was initially discussed that the Lenovo IdeaPad range would be stocked by Makro, however, the decision-makers on both sides felt passionately about the ThinkPad Edge range which is more suited to Makro’s target customers. This alliance allows Lenovo to provide a range of products specifically designed to meet needs from start-ups to small business operations.
The relationship between Makro and Lenovo can attribute its success to a shared belief in starting with the consumers’ needs and working from that point back. Abrie van Staden, Lenovo Think business unit manager for Africa also believes that the relationship has longevity and the capacity to deliver exceptional value to Makro customers. “We saw a need to put this type of hardware/software combination right at the consumer’s fingertips. And what better way than to partner with a credible retailer that understands its customers and looks for ways to continuously adapt to their needs” says Abrie.
“Over time, Makro’s commercially affiliated customers have demonstrated that they value higher capacity RAM, powerful hard drives, fast processors, mobility and durability. It’s evident in their purchase behaviour. The newly developed ThinkPad Edge series combines all of these features, with the convenience of picking one up from the nearest Makro store,” says Kalan.
The laptops come equipped with:
- Geniune Windows® 7 Professional
- Choice of 14” and 15” screens
- Latest Intel CPU
- Expanded multimedia features, including DVD/RW, VGA and HDMI out for watching HD content and a 7-in1 multicard reader
- Most models have “built-in” 3G modems, ideal for mobility
- Comfortable spill-resistant new contemporary-style ThinkPad keyboard with multitouch touchpad
- Midnight black finish
“For the moment, we will focus on the ThinkPad Edge series but with this sustainable relationship in place, there is definitely room for expansion” says Kalan.
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Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
Monique de Klerk
Marketing Manager: Lenovo South Africa
Tel: 011 911 2018
Tel: 011 548 2000 / 2010