Lenovo Unifies Channel Strategy and Launches New Channel Partners Organisation


Paris, October 1, 2009: Lenovo today announced a new channel partners organisation with a single primary objective: to be the vendor of choice for the channel. The unification of the channel strategy will deliver an improved sales relationship and a consistent approach in support of its customers. This dedicated channel interface and the enhancements that Lenovo is introducing will bring significant benefits to channel partners and customers alike in both Enterprise & Public Sector and Transactional segments.

Additionally, Lenovo has simplified its customer sales organisation, strengthening the support it provides to its key accounts under the newly named “Enterprise & Public Sector” business led by Marc Godin, Vice President Enterprise and Public Sector, Lenovo Western Europe.

The new structure is designed to strengthen Lenovo’s market coverage and will allow the company to be more efficient by optimising its market reach. With the creation of the new channel organization and strategy, Lenovo will offer its channel partners a unified value proposition speaking through “one voice” to the channel.

“Partnering with the channel is one of our highest strategic imperatives for 2010. We are committed to working through and with our partners to jointly address the vast majority of the market”, said Milko Van Duijl, Senior Vice President Lenovo Group - President North America, Western Europe, Japan, Australia and New Zealand.

In Western Europe, the Channel Partners organization will be lead by Vincent Fauquenot, appointed Lenovo Vice President – General Manager Channel Partners, Western Europe. David McQuarrie will lead the SMB and Consumer business being appointed Lenovo Vice President – Transactional Business, Western Europe.

“We have defined a new framework that clearly enhances the way we approach our partners and brings significant benefits to help them grow their business. We have aggressive growth ambitions through the channel and the best product offering in the industry, which positions Lenovo to be the vendor of choice for the channel”, said Vincent Fauquenot, Lenovo vice president – General Manager Channel Partners, Western Europe.

Lenovo has invested heavily across all elements of its channel set-up and this new model is being rolled-out in all developed markets. The deployment and implementation of the different elements of this initiative are taking place in a phased approach in each of the geographical regions to maximize the benefits to partners and customers.

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see