News

Lenovo UK Web Shop Opens Door to Online Sales

   

UK VSB, SOHO and Consumers Can Configure & Purchase PCs Online

Hook, UK, 7th January, 2009 – Lenovo, one of the world’s largest PC manufacturers today announced that VSB, SOHO and consumers in the UK can now buy direct from www.lenovo.com/shop/uk. The move opens up a new customer segment for Lenovo, to complement its traditional indirect route to market.

Using the new web shop, Lenovo customers can configure a maximum of five PCs which are built to order and delivered within 10 working days. Customers will be able to select from latest IdeaPad S10 Netbooks, as well as a range of ThinkPad and ThinkCentre PCs and accessories. Visitors who register for special offers will also receive extra discounts on future orders.

Analyst firm IDC states that 16 percent of UK PC sales to homes and SoHo are direct.

“The new Lenovo web shop expands our horizons beyond our traditional SMB customer base into the homes and offices of the SoHo, VSB and consumers. This strategic new direction complements our existing indirect sales through our channel business partners,” said Alan Munro, VP Lenovo UK and Ireland. “This is not a shift away from our indirect route to market; we’re simply offering new customers more choice and expanding the number of customer touchpoints we have. Our channel business remains strategically important to us, particularly in enabling us to satisfy demand from customers in the SMB market and we will continue to drive demand for both direct and indirect routes to market through various web and marketing programmes.”

Customers looking to purchase more than five PCs & support services are encouraged to order through Lenovo Business Partners.

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Notes to Editors
According to IDC, the worldwide PC market maintained double-digit expansion in 2Q 08, with 14.9% year-on-year unit growth and expectations are that solid growth will be sustained throughout 2009 with double-digit rates.

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com/uk