Lenovo opens first Think Concept Store in Thailand


Lenovo opens first Think Concept Store in Thailand
Lenovo continues to strengthen its presence and commitment to the Thai market

Bangkok – March 12, 2010 - Lenovo today opened its first Think Concept Store at Pantip Plaza in Bangkok. The Think Concept Store, which is located in one of Bangkok’s busiest malls, will be operated by Softworld Company Ltd under a franchise agreement.

Showcasing the brand’s latest global store design, the Lenovo Think Concept Store is decked in bright orange fascia, giving the store a warm and welcoming feel. The Lenovo Think Concept Store will carry a wide variety of Lenovo products, both from the ‘Think’ and ‘Idea' range. A professionally-staffed customer service centre for ‘Think’ and a drop point for ‘Idea’ play an important component in rounding up the service offering and overall customer experience.

"Lenovo is committed to growing the market in Thailand with our partners and employees. The launch of the first Think Concept Store at Pantip Plaza further demonstrates Lenovo’s ongoing commitment to the business and consumer IT market in Thailand,” said Jeerawut Wongpimonporn, Country Manager, Commercial Business, Lenovo (Thailand). “In today’s fast-paced business environment, it is essential that we listen to our customers needs and provide them a one stop centre, which meets all their computing needs.”

Thailand is a key focus country for Lenovo in Southeast Asia, as it has a tremendous market potential for PCs. According to a recent report by IDC, Thailand’s PC market grew by 15.6% in 2009 and is forecasted to grow by another 21.4% in 2010. This growth is mainly driven by consumer notebook and commercial desktop in public sector and large enterprises1.

The IDC report also highlighted that Lenovo has gained market share in Thailand and has improved its ranking from 6th position in 2008 to 4th position in 2009.

Lenovo is keen to tap on these opportunities and invest in Thailand as well as introduce award winning products to the Thai corporate, SMB and consumer segments. Lenovo’s cutting edge technology is one of Lenovo’s competitive advantages in Thailand. The ThinkPad® notebook computer was the first in the industry to combine advanced features and functionality in an easy-to-use, elegant design. With millions sold and thousands of industry awards to its credit, the ThinkPad is a clear leader in notebook technology, versatility, manufacturing and quality of design.

Lenovo’s innovations lead to less downtime and more productivity with a 39% reduction in repair rates – enabling corporate customers to achieve maximum return on their investment (ROI) and lowest total cost of ownership (TCO) for their PCs.

The Think product family expanded into the SMB space, delivering a product offering that includes notebooks, desktops and workstations. Recently, Lenovo also launched the ThinkPad Edge and ThinkPad X100e notebooks for the SMB market.

Building on the engineering heritage of the Think brand, which is also synonymous with outstanding reliability, Lenovo introduced their range of Idea PCs for consumers in 2008. The Idea PCs, combined with innovative technologies and stylish design are built to create a better user experience for consumers.

Some of the products available at the new ‘Think Concept Store’ include the ThinkPads Edge and X100e and ThinkCentre desktops, along with select products from Lenovo’s ‘Idea’ range including the IdeaCentre A300 – the industry’s thinnest all-in-one desktop, IdeaPad S10-3t – the industry’s first multitouch capacitive netbook tablet, and the IdeaPad Y460. Located on the 4th floor of Pantip Plaza, the store is open 7 days a week from 11am – 8pm.

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see

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