SINGAP ORE, 2 September 2013: Lenovo (HKSE: 992) (ADR: LNVGY) and MTV unveil ed a brand - new original music video last weekend featuring home - grown musical talents including Singapore’s very own Nick Chan . This follows an inspiring six - month journey which saw Nick being selected to repres ent Singapore out of 1,597 registered participants across Asia Pacific , after a 90 - day musical project submission period and a five - day workshop which was held in Singapore.
At this exclusive workshop, Nick received coaching from respected regional mento rs including acclaimed contemporary design and art collective, PHUNK, and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary) . This is an opportunity of a lifetime as MTV will be broadcasting the original musi c video and a 30 - minute “making of the video” program starting Sunday, 25 August , 9pm SGT across India, Japan and Southeast Asia, which will reach over 74 million households , launching Nick into the international limelight . Nick and the other three regiona l champions were also awarded USD10,000 and a Lenovo Yoga convertible laptop to help take them one step closer to fulfilling their dreams.
Playing an integral role in the video production, Nick uses his cutting - edge skills to remix the instrumental sound s into an innovative and catchy track which compliments compl e ments the graphic design and f ilm techniques used throughout. This video footage combines the talents of each of the four Lenovo - MTV CO:LAB champions spanning DJ - ing, Instrumentals, Film Making, and Motion Graphic Design.
This music video, titled Faking Fires , combines and integrates four very different expressions and interpretations of the theme "Pulse of the World". K aran Bedi's musical skills with the guitars provide the melody and organic movement of the song. Nick Chan ’s track is an example of current music that combines elements of pop, indie rock and electronica - reflecting the pulse of music today. Yuji Mitsuhashi believes the world is within us — as seen by the kinetic energy of the d ancer in the video and his kaleidoscopic imagery of cityscapes from Tokyo and Singapore seen through his eyes. Ron Roumsub’s motion graphic design of liquid organic shapes , symbolize the ever - changing forms of the world within us. Hashy Yusof, the singer, is young and vibrant and embodies the energy of young people and millen n ials today.
This inspiring music video, is based on the theme ‘Pulse of the World’, and will be broadcast for a period of eight weeks over the participating countries .
Lenovo - MTV CO: LAB is an integrated social platform that enables m illennials from across India, Japan, Indonesia, Malaysia, Philippines, Singapore and Thailand, to share stories about their communities through music. Leveraging the resources provided by Lenovo and MTV, the competition has empowered the most progressive, creative and talented m illennials from across Asia Pacific to connect and collaborate with likeminded individuals who do not just dream about accomplishing their goals but go out there and do.
“Since th e start of the campaign, Lenovo - MTV CO:LAB has been dedicated to inspiring m illennials in Asia to take action and turn their dreams to reality. With the completion of the MTV original music video and showcased all across the region , it is fulfilling to see this journey come to fruition for our four regional champions ,” said Howie Lau, Vice Pr esident, Corporate Development at Lenovo . “ W e ” re proud of all the participants who truly embody the DO spirit and attitude which we , as a company , continually seek to i nspire and motivate. This is the start of an exciting future for these winners, and we are truly delighted to be part of their journey. We hope this experience will inspire them to continue pursuing their passion and make their mark in the music industry.”
“Music is and always will be at the center of everything we do. Lenovo - MTV CO:LAB is an inspiring collaboration that shows our continued focus and how we have always engaged with the millennial generation. It has been fantastic having Lenovo as a partner who has shared th e same vision of inspiring the m illennial generation to reach for their dreams and to provide a showcase of such incredible talent demonstrated by both the finalists and the winners. Viewers should be very excited to see the final product !” said Tan Sian Ju, Vice President of MTV & Comedy Central Brands, Viacom International Media Networks Asia.
The additional Lenovo - MTV CO:LAB regional champions include Yuji Mitsuhashi (Japan), Ron Roumsub (Thailand) and Karan Bedi (India).
The music vi deo can be downloaded from the following link: http://www.ge.tt/api/1/files/9tvVwKq/0/blob?download
For more information about Lenovo - MTV CO:LAB please visit: www.project-colab.com.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, L enovo’s business is built on product innovation, a highly - efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets relia ble, high - quality, secure and easy - to - use technology products and services. Its product lines include legendary Think - branded commercial PCs and Idea - branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com .
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half - billion households, MTV is the cultural home of the millennial generation, music fans and artists , and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award - winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.