Lenovo Announces New Range of Devices for today’s Multi - Faceted Consumer


Singapore – August 22, 2013: Lenovo (HKSE: 992) (ADR: LNVGY) today announced the availability of a new range of devices that are designed to fit in with the multiple facets of modern consumers’ lives. In an era where consumers are doing mo re and multi - tasking like never before, they need technology that helps them keep pace . Lenovo’s latest devices – from the multi - mode Lenovo Miix 10 and Lenovo Flex 14 , to the U330, U430 touch , S410 a nd S210 touch laptops as well as the A3000 tablet – are created with this purpose in mind.

“Today’s launch demonstrates how Lenovo is differentiating itself from the competition – we are paying more attention to product and user experience design in order to come up w ith devices that can integrate with every aspect of the lifestyles of our end users,” said Jessie Quek, Country General Manager, Lenovo Singapore. “The computing needs of today’s consumer have become more sophisticated, and with that we are also evolving our products to help our users keep pace with their lives. These versatile devices will empower every aspect of the Doer lifestyle, be i t at work or play.”

lenovo,yoga,flexFlexible and Versatile Tools for Today’s Doers
Lenovo is incorporating versatility into the design of its products with the multi - mode Lenovo Miix 10 and Lenovo Flex 14 . T he Lenovo Miix 10 is a 10.1 - inch Windows 8 tablet with a PC processor, perfect for entertainment and productivity on the go. Sporting a “quick - flip” detachable folio case with an integrated AccuType keyboard, the Lenovo Miix 10 instantly switches between PC mode and tablet mode to quickly adapt to user’s needs . Wei ghing in at approximately 0.5 kilograms and measuring just 10mm thin, it’s a perfect fit for today’s consumer who needs one integrated device for work and play.

lenovo,yoga,flexAnother proof point of Lenovo’s design - heavy focus for its products is the Lenovo Flex 14 , the world’s first multi - mode mainstream Ultrabook. It comes in two modes – consumers can tap on laptop mode for productivity and content creation, or flip the product into stand mode to for entertainment through internet browsing, watching movies and gam ing. Its ultra - slim design and touchscreen interface allow for anywhere, anytime use and is perfect for the on - the - go lifestyle of today’ s consumer.

Lenovo is also launching the Lenovo A3000 tablet, which comes in a compact seven - inch form factor for portability and ease of handling whilst on - the - go. That said, the A3000 does not skimp on performance , powered by a 1GHz MTK processor which allows the tablet to optimize the user experience for games, video, photo - sharing and web - browsing, offering seamle ssly fluid navigation and highly responsive performance .

On the PC end, Lenovo is unveiling a range of laptops defined by their elegant design – the thin and light Lenovo U330, U430 touch , S210 touch and S410. The Lenovo U - Series laptops – the U330 and U430 touch – start from a thickness of only 19mm , packed into a svelte metal frame. Considerable design input has gone into the user interface which allows users to interact with the device at their convenience, whether working from a movin g vehicle or watching movies and playing games at one’s desk. These include advanced options such as voice control and a multi - touch touchpad along with a 1 0 - point capacitive touchscreen for the Lenovo U430 touch . Both sport a backlit AccuType keyboard wit h individual rounded keys for comfortable and accurate typing .

The Lenovo S210 touch and S410 laptops are bundled in an ultra - light frame for easy handling, weighing in at approximately 1 .4 kg – lighter than your 1.5L Coke bottle. With smooth curves and ergonomic design, The S210 touch and S410 are devices that consumers will be happy to bring along as their lifestyle companion. Both offer high - quality immersive multimedia experiences , and tools like Lenovo Companion, Lenovo Support and L enovo Cloud applications help users easily share data and access their computer’s full functionality, while OneKey Recovery makes data backup and recovery simple.

Unifying Content
With most consumers today owning multiple PC Plus devices such as tablets, smartphones and probably more than one PC to boo t, Lenovo has also launched the Lenovo® Iomega® ix Series Desktop line of storage solutions – the ix2 and ix4 - 300d , which are designed to make the lives of consumers’ easier by unify ing content across multiple devices and platforms. With networked storage, consumers can access their content from anywhere, anytime , reducing the hassle of replicating their work files, games, movies and music across all their devices. The ix Series are also suitable for small businesses and home offices, increasing workflow efficiency and providing anytime, anywhere access to documents.

Pricing and Availability

The Lenovo Flex 14 will be available during COMEX, with prices starting from SGD$999.

The Lenovo Miix 10 will be available at a later date, priced at SGD$799.

The Lenovo A3000 tablet will be a vailable during COMEX , priced at SGD$ 269.

The Lenovo U330 will be available during COMEX, priced at SGD$999.

The Lenovo U430 touch will be available end September, w ith prices starting from SGD$ 1399.

The Lenovo S210 touch is available immediately , priced at SGD$799.

The Lenovo S410 is available immediately , priced at SGD$899.

The Lenovo Iomega ix2 and ix4 - 300d are available immediately. For more information on pricing, please contact Raymond Koh, Business Development Manager, Storage , Lenovo ASEAN at

All products are available through Lenovo retailers and business partners.

For the latest Lenovo news, subscribe to Lenovo RSS feeds or follow Lenovo on Twitter and Facebook.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, L enovo’s business is built on product innovation, a highly - efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets relia ble, high - quality, secure and easy - to - use technology products and services. Its product lines include legendary Think - branded commercial PCs and Idea - branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see .

Press Contacts:

Manali Pattnaik Irene Teoh / Victoria Lim
Lenovo ASEAN Text100 Singapore
+65 6827 1032 +65 6603 9000