SINGAPORE – 17 January, 2013: Lenovo (HKSE: 992) (ADR: LNVGY) today announced the availability of its IdeaCentre B540, a new All-in-One (AIO) PC with a 23-inch frameless touchscreen designed to run on Microsoft's Windows 8 operating system.
IdeaCentre B540 – The Home Entertainment Hub
Games and movies come alive on the IdeaCentre B540’s 23-inch crisp, full HD widescreen frameless display supporting the latest 3D vision with FPR technology for smoother, flicker-free 3D viewing and Dolby® Advanced Audio™. The B540 sports a 10-point multitouch screen that brings touchscreen
gaming to a whole new level. With powerful 3rd generation Intel® Core™ processors and NVIDIA® GeForce® 615M 1GB
graphics, the B540 will change users’ gaming experience forever.
Embedded with the IdeaTouch suite (a suite of touch- optimized applications and games), the B540 also comes with the smart Lenovo Dynamic Brightness System which protects users’ eyes by automatically adjusting screen brightness based on ambient light conditions.
The combination of powerful hardware features and comprehensive preloaded content make the IdeaCentre B540 an ultra stylish and fun addition as the modern home’s entertainment centre.
Access to 18 million music tracks and playlists with just one touch
The IdeaCentre B540 AIO comes pre-loaded with a rara.com Windows 8 app, giving immediate access to rara.com’s global catalogue of 18 million licensed tracks and its music channels and playlists – making the B540 a musical content powerhouse.
rara.com is currently running a holiday campaign of festive playlists. Well-known Singaporean artiste, Nat Ho, is already a frequent user of the app. “This holiday season is a time for merriment and good times. Besides some classics, I’ve also included some other selections to get grooving and partying during this holiday season. Rara.com has a wide variety of music across all genres, and I have all I need just from one service.”
rara.com is giving every new user 7 days of free web and mobile music access. Visit rara.com and enter the voucher code “HOLIDAY2012”. The holiday promotion will end on January 31st, 2013.
The Win8 app is also available on a wide range of Lenovo’s Windows 8 PCs, tablets and convertibles as well as Android tablets.
Pricing and Availability
The Lenovo IdeaCentre B540 is retailing starting from SGD $1,599, and is already available through all authorized Lenovo retailers.
Access to rara.com via the web in Singapore costs just SGD $0.99 per month for the first 3 months followed by a subscription fee of SGD $4.99 per month. Access via rara.com apps for Windows 8, Android and iOS mobile devices costs SGD $1.99 per month for the first 3 months, then SGD $9.99 per month. rara.com is available pre-loaded on Lenovo devices in 27 countries across Asia, Europe, the Americas and Africa.
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Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and one of the top two PC makers globally, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
About rara media group
rara.com is the new global digital music service designed for the mass-market, where you do not need to be a music expert or a technology enthusiast to use the service. Your music subscription ensures the service is clutter-free with no intrusive advertising. rara.com is provided by rara media group limited, a private company headquartered in London. Licensed by all of the major labels; Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group the global rights agency Merlin and leading independent digital distributors including The Orchard, INgrooves Fontana, Believe Digital and VidZone Digital Media. rara.com is powered by digital music service provider Omnifone. www.rara.com
About Nat Ho
Nat Ho is a familiar face in Singapore’s entertainment industry, having cut his teeth as a model, and as an actor at Mediacorp for four years, before finally leaving to pursue his first love: Music. Classically-trained in piano since the age of 3, music was a constant companion throughout his school years, having been in the Music Elective Programme in Anglo-Chinese School (Independent) as well as being a member of the internationally award-winning choir of Anglo-Chinese Junior College.
His craft as a performer was further honed in the Singapore Armed Forces Music and Drama Company, where he was awarded the “Most Promising Artiste” Award. Nat’s official initiation into the Industry earned him a “Best Newcomer” nomination in Mediacorp’s Star Awards 2007 as well as a “Favourite Male TV Character” Award in Mediacorp’s Star Awards 2010.
2012 marks the year Nat Ho became a singer-songwriter, releasing his self-composed debut EP, “Unleashed”. With the support of his strong fan-base in Singapore, Nat will be venturing into the overseas markets later this year.
Manali Pattnaik Irene Teoh / Victoria Lim
Lenovo ASEAN Text100 Singapore
+65 6827 1032 +65 6603 9000
Tim Hadley rara.com