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Lenovo Android application survey reveals Singaporeans indeed like to work, but they like to play to

   

Android application survey and 24-hour Code-a-thon reinforce company’s commitment in developing local Android developer community

SINGAPORE – September 20, 2011: With an expected 185 billion mobile application downloads by the end of 2014 , and with mobile application stores already a key consideration factor in purchasing decisions, consumers have clearly demonstrated their hunger for good apps. With this firmly in mind, Lenovo recently sought to learn more about what Singaporean Android users want from their devices.

Local preferences prove that Singaporeans like to “work hard and play hard”, as data revealed that nearly 42 percent of respondents chose ‘Entertainment’ applications, 27 percent chose ‘Social’ applications and 24 percent chose ‘Media & Video’ applications as one of their top three favorite apps. Cost was also a factor, with 59 percent likely to spend an average of up to S$2.00 on “great applications” but only 25 percent likely to spend more than S$3.00.

The online survey, held from September 12-18, 2011, examined Android application preferences of consumers and businesses alike. A total of 399 respondents answered questions which ranged from their favorite types of Android applications, the most and least useful applications and even how much they would be willing to pay for each type of application.

“The application ecosystem is key to mobile product growth and usage,” said Lee Chown How, Country General Manager, Lenovo Singapore. “Application development is on the rise and this has led to the rapid growth of application stores. There is tremendous potential right now to produce high quality and affordable applications to make devices even more indispensable to customers. With this survey, we hope to generate awareness of consumer and business application preferences.”

Survey Findings


What are your 3 favorite types of Android applications?



How much are you willing to pay for a great application?



If you were to buy an application, what type of application would it be?



What type of application have you paid the most for?



What are the LEAST useful types of applications in the Android Market?

Respondents were also asked about their most expensive application purchase and the business application ‘Documents to Go’ was revealed to be one of them. Retailing at SGD$18.58, the full version of this application comes preloaded on all Lenovo tablets. On the topic of favorite Android applications, the entertainment app ‘Androidify’ which allows users to create their own Android and be creative; communication app ‘Whatspp’ for better interaction with friends; as well as travel app ‘TripIt’ for travel plans at one’s fingertips – were some of the responses received.

Lenovo Code-a-thon: “DO the extraordinary”
Continuing its application momentum, Lenovo also hosted its first 24-hour Code-a-thon on September 16 - 17, 2011, in order to better engage with the local developer community and introduce more localized and relevant content in Singapore. In line with Lenovo’s ‘For Those Who Do’ campaign, a community of 33 coders and students came together for round-the-clock Android application development, with the goal of being able to add their creations to the Android Market and Lenovo App Shop.

Industry experts in the digital community, such as Leong Hean Hong, CodeAndroid; Hu Shunjie, Adobe Singapore Flex Usergroup; Simone Brunozzi, Amazon Web Services Technology Evangelist for APAC; and Subhransu Behera, Senior Software Engineer, HCL Singapore Pte Ltd; spoke at the event and gave insight on the new generation of mobile technology, building applications for mobile devices and as well as tips on security on the Android platform.

The winning application, submitted by ‘Citizens of the World’, a five-man team, developed a “Citizen Watch” application conceptualized from the “Social” category. This application aims to foster an online community spirit as users can submit content on their neighborhood happenings and relevant parties or authorities could comment or provide feedback.

Judged by a panel of experts on creativity, usability and functionality; Citizens of the World received the Grand Prize of SGD 3,000 in addition to two Lenovo IdeaPad Tablet K1 units. The team will also have an opportunity to work directly with MobiHand, distributor of software and content for mobile devices, to publish this application to the Lenovo App Shop.

In addition, the Special Category Prize was awarded to the ‘HRV’ team for their “Smart Learn” application, judged to be the best application designed for Lenovo customers or made use of Lenovo tablet features. Targeted at students and teachers, this education-focused tablet application allowed teachers to upload course materials onto a system for a student’s instant download from the server directly onto their tablet – eliminating the need for heavy books!

“This competition has been an exciting and enriching experience for us and our fellow amateur coders. Developing an application within 24 hours has been challenging to say the least, but we’re proud of our product, Citizen Watch, which enables citizen engagement by allowing the common man to have a say in the safety and cleanliness of his locality,” said Mr. Govind Chandrasekhar, team representative from Citizens of the World.

Pictures


Developers deep in discussion at Lenovo’s 24-hour Code-a-thon



At the final leg of Lenovo’s 24-hour Code-a-thon, participants eagerly awaiting results.



Lee Chown How, Country General Manager, Lenovo Singapore (on right), presenting representatives of the winning team ‘Citizens of the World’ with their Grand Prize



And it’s a wrap – coders and judges during Lenovo’s 24-hour Code-a-thon

About Lenovo
Lenovo is a U.S. $21 billion personal technology company serving customers in more than 160 countries, and the world’s third-largest PC vendor. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see http://www.lenovo.com/.

Press Contacts:

Aaron Kong
Lenovo Singapore
+65 6827 1063
akong@lenovo.com
  Yvette Yeo / Victoria Lim
Text 100 Singapore
+65 6603 9028 / +65 6603 9014
yvette.yeo@text100.com.sg
victoria.lim@text100.com.sg
sg-lenovo@text100.com