Lenovo smartphones set to take UAE and KSA by storm
• Lenovo brings broad range of smartphones to UAE and KSA, fit for every pocket
• Flagship K900 leads the pack
• Portfolio includes 6 models for top-end users, stylish trendsetters, professional users and the conscious spender
Dubai, UAE – June 24, 2013: Lenovo (HKSE: 992) (ADR: LNVGY) today launched its latest smartphone portfolio for the first time in United Arab Emirates and Saudi Arabia. Consumers in UAE and Saudi Arabia will become the first in the region to get their hands on six new models, including the unique and exclusive Lenovo K900 smartphone. With each Lenovo smartphone designed with specific customer needs in mind, the portfolio offers a full range of carefully considered design innovations and functionality that fits every style, personality and pocket.
Lenovo smartphones launched in UAE and Saudi Arabia include K900 for tech-savvy power users; Lenovo P780 for the professional who demands long-lasting battery, USB on-the-go and business applications; the stylish S920 and S820 for heavy multimedia users; and the affordable yet fully loaded A706 and A390.
Commenting on Lenovo’s entry to the highly competitive MEA smartphone market, Gianfranco Lanci, Lenovo EMEA President, said: “Whether smartphone, laptop or tablet, Lenovo designs smart connected devices to enable those who do. Lenovo’s ambition is to lead the PC+ era and today’s launch is further evidence of commitment to our strategy. Smartphones are fast becoming a primary platform for work, entertainment and social networking for consumers and we are thrilled to be launching our exciting line-up today in UAE and Saudi Arabia, second wave of Lenovo’s smartphone expansion in EMEA after Russia last year.”
Across the range, Lenovo engineers and designers have focused on keeping the new smartphones thin and light without sacrificing performance. Most of the phones in the portfolio run on quad-core processors, while many of them offer dual-SIM with dual-active capabilities. Lenovo has also introduced design innovations to improve key aspects of the smartphones such as longer battery life, display size and super camera application.
“Innovation is in Lenovo’s DNA; our team strives to deliver ground-breaking devices with distinct, elegant design,” said Oliver Ebel, Vice President and General Manager, Lenovo MEA. “Today’s launch marks the first time customers in the region can purchase Lenovo smartphones locally and we are excited to see the market’s reaction.”
IDC forecasts smartphone shipments worldwide to reach 958.8 million units in 2013, topping last year’s total by 32.7 per cent. By 2017 IDC forecasts that 1.5 billion smartphones will be sold globally. Closer to home and according to a recent survey conducted by Google, UAE ranks highest in the world in terms of smartphone penetration with 62 per cent of consumers owning smartphones; representing 18 per cent growth year-on-year. While in Saudi, Portio Research says smartphones in the Kingdom will surpass 40 million by the end of 2013, and will reach 55 million by the end of 2016
Ebel added: “The UAE and Saudi Arabia are strategic markets for Lenovo where smartphone penetration is the highest in the world. Our goal is to be one of the top five smartphone vendors in both countries in the near future. We believe this a reality as our product range caters to a wide variety of individual needs and we have partnered with the best in the industry to help us achieve our goal.”
Lenovo has signed on Jumbo Electronics and Axiom Telecoms as distributors and for after-sales support in the UAE. Jumbo Electronics will offer Lenovo smartphones at its retail stores and will distribute the portfolio to power retailers. Axiom Telecom will also offer Lenovo smartphones at all of its outlets and will distribute the portfolio to independent retailers in the UAE.
In Saudi Arabia, Al-Haddad Group will distribute Lenovo smartphones to independent retailers and will also offer the portfolio at its 120 Al-Haddad and Kube stores across the Kingdom. Lenovo has also signed on Jarir Bookstores and Extra as direct partners in Saudi Arabia.
Notes to Editor:
As smartphones have become ubiquitous, customer demands on “top-of-the-line” devices have increased, with design and usability growing in importance. The K900 resets the bar on these aspects. At 6.9mm, the K900 is the thinnest phone in its class by a wide margin and weighs in at a mere 162g, making it a device that unobtrusively slips into a jacket pocket or handbag. Made from a composite of stainless steel alloy and polycarbonate in a Unibody mold, the K900 manages to stay strong and look sharp while maintaining its slim profile.
While the K900 is certainly sleek, it does not ignore the emerging trend toward larger and clearer displays on smartphones. The K900 is one of the first smartphones in the world to combine a 5.5” IPS display with 1080p full high-definition resolution performance at 400+ pixels-per-inch, all under the latest, touch-capacitive Gorilla Glass 2. This gives the K900 supreme clarity and crispness along with plenty of space to capture the nuances of high-definition photos and video, as well as for viewing standard-size web pages.
Lenovo K900 runs on the Intel® Atom™ Z2580 processor, a dual core chip, which runs up to 2.0 GHz and utilizes Intel® Hyper-Threading technology to boost performance efficiency. The Intel-powered device also features an Intel® Graphics Media Accelerator engine running a PowerVR SGX 544MP2 GPU, which triples graphics performance over the previous generation. This makes the Lenovo K900 very responsive, especially for key functions such as web-browsing, multi-tasking and application-switching.
The K900’s camera stands out as one of the smartphone’s most distinguished features. As with other functions on the K900, Lenovo has overhauled the camera completely, and delivered a package that is truly greater than the sum of its parts. Megapixels is the first specification that many users recognize for digital cameras, and with 13MP, the K900 ranks at the top of its class in this aspect and combines this with an industry-leading, Sony® Exmor BSI sensor for what would already be considered outstanding performance.
With the K900 though, the team has gone even further. Recognizing that customers often need to take clear, flash-less photos in low-light, Lenovo has equipped the K900 with a large aperture f1.8 lens, making it the first smartphone to offer such a wide aperture on its camera. Combined with its other specifications, the K900 is now a legitimate stand-in for a digital camera in a smartphone. In addition to these improvements to the rear camera, the front camera has also been widened to an 88o
viewing angle, the widest available on a smartphone front camera for convenient self-photos and video calls. The Lenovo K900 smartphone is available in UAE and KSA end of July.
Retail price for the K900 is AED/SR 1,999.
For business and professional users, smartphones must be robust and reliable. Busy executives need access 24/7, even when they’re far from a base station or charging point. The latest entry in Lenovo’s popular P-series smartphones, the Lenovo P780 smartphone boasts a 4000mAH battery, one of the largest available, coupled with Lenovo Smart Energy software and fake battery detection, helping the device deliver up to 25 days of active standby time. Dual SIM slots allow for convenient switching between networks, whether to find a better signal or to use multiple numbers while on the road. The P780 is equipped with a 1.2GHz quad-core processor for smooth, fast performance and comes loaded with useful software for business users, such as a business card reader and office productivity applications.
The Lenovo P780 smartphone is available in UAE and KSA in August.
Retail price for the P780 is AED/SR 1,399.
Fronted by a 5.3” (1280 x 720) IPS display, and framed in a smooth, rounded chassis, the Lenovo S920 smartphone is eye-grabbing, either when viewing the 16M-color screen or admiring it from afar. The S-series is designed for young, active networkers, social media mavens and gamers. The S920’s rear-mounted “super camera” shoots at 8MP for clearer images, and allows for up to 100 consecutive shots in burst mode, capturing still shots within video and advanced photo editing functions. Backed by a 1.2GHz, quad-core processor, the S920 handles videos and demanding game graphics with ease. All the while, the S920 looks and feels great. The phone weighs only 159g and has a depth of merely 7.9mm, with a unique “hourglass” design that gives it an even slimmer feel and helps it stand out from the crowd.
The Lenovo S920 smartphone is available in UAE and KSA first week of July.
Retail price for the S920 is AED/SR 1,299
The Lenovo S820 Smartphone offers a unique, ergonomic design that is easy on both the hands and the eyes. Curved, ‘2.5D’ Corning glass across the front softens reflections to protect users’ eyes, maximizes display area and matches the natural curve between thumb and forefinger, while the back is covered with a soft-touch, no-slip material, ensuring the phone feels great in hand. With a stunning, 12MP rear camera, the S820 takes excellent quality photos which can be easily shared or displayed on the 4.7” 1280x720 HD IPS screen. Perfect for social butterflies who want to keep up with their friends and keep everyone up to date with photos and video, the S820 runs on a quad-core processor and supports dual SIM cards.
The Lenovo S820 smartphone is available in UAE and KSA first week of July.
Retail price for the S820 is AED/SR 999.
Packed with advanced features and leveraging a 1.0GHz, quad-core processor and 1GB RAM, the Lenovo A706 smartphone defies the conventional logic that consumers seeking a value smartphone must sacrifice performance. With Dolby Digital Plus technology and a 4.5” IPS display, the A706 handles video and games with minimal lag and boasts the richer bass response and lifelike sound quality that are generally reserved for much pricier devices. Dual SIM slots and a 5MP camera round out the key features of the A706, which runs on the Android v4.1 JellyBean OS.
The Lenovo A706 smartphone is available in UAE and KSA first week of July.
Retail price for the A706 is AED/SR 699.
Intended for first-time smartphone buyers, the Lenovo A390 smartphone brings more to the table than any other phone in the entry-level price range. Based on a 1.0GHz, dual-core processor, the A390 offers 512MB of RAM and 4GB of storage expandable up to 32GB, and handles mobile gaming with ease. With a 5.0MP camera for capturing and sharing photos of friends, the A390 is the perfect solution for customers needing a solid performer that doesn’t break the budget.
The Lenovo A390 smartphone is available in UAE and KSA first week of July.
Retail price for the A390 is AED/SR 499.
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Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company – one of the top two PC makers in the world and an emerging PC Plus leader – serving customers in more than 160 countries. Dedicated to exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com