Lenovo Middle East and Africa furthers channel commitment with Partner Network Program launch


Lenovo Middle East and Africa furthers channel commitment with Partner Network Program launch

New partner program to focus on skill development and rewards for Lenovo MEA partners

Dubai, UAE, 9 January 2013: Lenovo (HKSE: 992) (ADR: LNVGY), the world’s second largest PC company announced the launch of the Lenovo Partner Network Program designed to skill-up channel partners and strengthen relations across the Middle East and Africa (MEA). The introduction of the program locally reflects Lenovo’s long term commitment to equipping existing and new partners with in depth knowledge and tools to enhance their relationship with the PC manufacturer including access to a free online resource and a loyalty reward scheme.

Comprised of three membership levels - Member, Premium and Gold Partner – the program is designed to educate partners and potential members on the benefits of working with Lenovo. The program rewards loyal customers through an updated membership status (Premium or Gold) whereby they are entitled to additional resource and benefits.

Commenting on the launch of the partner program, Djillali Lahiani, MEA channel manager at Lenovo MEA, stated; “Our channel partners are fundamental to the success of our business as we strive towards becoming the number one PC manufacturer globally. The channel is our primary route to both the enterprise and consumer market and it is important our partners understand our products and capabilities.

“Our relationship with our partners is the crux of our success globally and in the region; we invest heavily in this relationship and ensure our product portfolio is designed to enable our partners succeed. We are excited about Lenovo Partner Network and look forward to the long term results that will be seen from the support and help of our channel partners.”

Lenovo’s channel strategy in the region rests on two cornerstones. On one hand, Lenovo works closely with its partners to bring local insight and ensure brand differentiation whilst additionally helping Lenovo drive the best customer experience at the point of sale. Secondly, the lines of communications are continually open between vendor, the channel and Lenovo, working with partners to develop joint business plans. This win-win model ultimately leads to greater alignment between vendors and Lenovo ensuring profitability to all parties involved in the sales process.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see