Lenovo Packs “More Thinking” into ThinkPad Edge Laptops & Worldwide Ad Campaign
MANILA, Philippines – March 29,2010: Lenovo (HKSE: 992) (ADR: LNVGY) today announced it is sharpening its focus on small to medium businesses (SMB) from top to bottom, beginning with the introduction of new products like the ThinkPad Edge 14 and 15 inch laptops. Designed for style and sophistication, select models offer an elegant backlit keyboard. Lenovo also announced today the debut of new attention-grabbing worldwide ads showcasing the imagination, engineering and proven ability of Think-branded PC products.
“We’re creating a full SMB program, starting with products like the ThinkPad Edge 14 and 15 inch laptops,” said Vicky Agorrilla, country general manager, Lenovo Philippines. “We have seen strong demand already for the ThinkPad Edge 13 inch, and we’ll continue to expand the ThinkPad Edge lineup going forward, extending the same leadership in innovation, quality and reliability in SMB that we’re known for with large enterprise customers.”
Edge Out the Competition
Starting at just PhP 45,000, the affordable ThinkPad Edge laptops combine price, productivity features SMBs need like fast processing, wireless options and voice over Internet protocol (VoIP) features, in a sleek, modern design. The laptops come equipped with:
- Genuine Windows® 7 Professional 64
- Choices of the latest Intel® Core™ i5 and i3 Series as well as Celeron™ processors
- Strong VoIP features including high resolution cameras and an HD LED screen
- Array of multimedia with DVD/RW, VGA and HDMI out for watching HD content and a 7-in1 multicard reader
- Choices of wireless technologies including 4G, 3G and WiFi
- Comfortable spill-resistant new contemporary-style ThinkPad keyboard with multitouch touchpad
- Heatwave red or midnight black finishes
To help save busy SMBs time and money, Lenovo also includes ThinkVantage Technologies (TVT) productivity tools. TVTs like Rescue and Recovery help recover lost or corrupted files while Access Connections helps easily connect and manage Internet connections.
New Ads Show “More Thinking” Behind PCs
In conjunction with the new ThinkPad Edge laptops, Lenovo is introducing a new worldwide advertising campaign to illustrate the extra thinking Lenovo designers and engineers devote to Think-branded products - from workstations to desktops, servers and laptops. This extra thinking has made ThinkPad laptops the ultimate business tool for NASA at the edge of outer space, for explorers in the depths of the Amazon in South America, for the torch relay team at the base of Mt. Everest during the 2008 Olympic Games and for the military in the brutal heat of the Mojave Desert. ThinkPad laptops also power millions of business users across the globe each year.
The sketchpad campaign uses a simple, yet thought-provoking sketch to illustrate the PC’s innovative features. The ads demonstrate how seemingly disparate objects like a shark fin,
coffee cup, rabbit and knife relate to a ThinkPad laptop. In fact, the inspiration behind the first ThinkPad laptop started with a bento box over lunch.
Click here to see photos of the new ads.
Pricing and Availability1
The ThinkPad 14 and 15 inch laptops will be available in the Philippines through business partners, http://www.lenovo.com/ and leading retailers in April. Pricing starts at PhP 45,000 and PhP 55,000 for ThinkPad Edge 14” and 15” respectively.
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Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see http://www.lenovo.com/.
1Prices do not include tax or shipping and are subject to change without notice and is tied to specific terms and conditions. Reseller prices may vary. Price does not include all advertised features. All offers subject to availability. Lenovo reserves the right to alter product offerings and specifications at any time without notice.