SYDNEY, Australia – January 4, 2008 – Lenovo Australia today confirmed its entry into the consumer PC market with the launch of a new global line of "Idea" notebook and desktop PCs. Lenovo's new consumer-oriented IdeaPad notebooks and IdeaCentre desktops complement Lenovo’s business-oriented ThinkPad notebooks and ThinkCentre desktops. The first of the new Idea products will be available in Australia from end of January 2008 through retail partners to be announced shortly.
Lenovo IdeaPad notebooks and IdeaCentre desktops are launching in multiple countries, including Australia, the U.S., France, Russia, South Africa, India, Hong Kong, Indonesia, Malaysia, Vietnam, Thailand, the Philippines and Singapore. The IdeaPad Y510 and Y710 notebooks, powered by Intel® Centrino® processor technology, combine cutting-edge and easy-to-use technologies such as facial recognition, Dolby Home Theatre surround sound and dedicated gaming controls. They also make a bold design statement with stunning frameless screens, touch-sensitive control surfaces, and unique cover textures. The IdeaCentre desktops include consumer-friendly features such as data recovery with one key, facial recognition and antibacterial keyboards. The IdeaCentre K200 and Q200 series will be available in Australia. According to IDC, the worldwide consumer PC market is expected to grow by an average of nearly 10 percent annually through 2011. The consumer market represents over 40 percent of the worldwide PC market today. "Lenovo's ThinkPad notebooks are well-known throughout the world as the best engineered computer for business -- for quality, reliability and thoughtful design," said David Nicol, Director, Small Business and Consumer, Lenovo Australia and New Zealand. "We're now bringing Lenovo's expertise in design and engineering to consumers with our Idea-branded PCs. We are confident we will grow our consumer business by blending innovative technologies like facial recognition with stylish designs to enhance the way people use technology in their personal lives."
The IdeaPad line delivers notebooks designed for a variety of lifestyles with features integrated across the line such as:
In addition to these shared innovations, each notebook offers a number of extra features intended to maximise the experience the notebooks were designed for, such as:
Lenovo designed the 17-inch widescreen IdeaPad Y710 notebook PC for people who desire a high level of performance for entertainment. Distinctively designed with a smooth, dark blue, metallic finish, the notebook also comes equipped with halo lighting, accenting the top cover and backlit Lenovo logo. Select models include a second, hot-swap hard drive to easily store and transfer data as well as Game Zone functionality. Game Zone includes enlarged directional buttons for enhanced game play, four customisable buttons and a secondary display showing system information such as CPU speed. It also includes a performance control switch with Turbo mode for maximum power, including CPU overclocking, and Quiet mode for energy savings. Equipped with Intel® Centrino® processor technology, ATI graphics, WLAN connectivity, four speakers and a subwoofer as well as an optional Blu-ray DVD reader on selected models, the IdeaPad Y710 notebook caters to the entertainment enthusiast.
Designed for people looking for a versatile, all-in-one notebook, the 15.4-inch widescreen IdeaPad Y510 notebook PC has a black, textured, linen-like top cover. In addition to the features shared by the IdeaPad line, it comes with technologies to enable a variety of computing tasks - from word processing to photo and video editing. It comes equipped with Intel® Centrino® processor technology, integrated graphics, WLAN connectivity, four speakers and a subwoofer, an integrated camera, battery life indicator and a DVD-RW optical drive.
The IdeaCentre Q200 (tower) and K200 desktops will position the PC as the centre of home technology. Lenovo makes computing hassle-free with VeriFace and wireless control for the keyboard, mouse and peripherals on the IdeaCentre Q200 tower. The IdeaCentre K200 desktop's eyesight protection feature makes computing easy and fun for all types of people. Both desktops include One Key Recovery for data recovery and an antibacterial keyboard. They also are equipped with choices of the latest Intel Core2Duo and Quad Core processors, respectively, and optional integrated or discrete graphics.
The Lenovo IdeaPad range will be available in Australia through various retailers (names to be announced shortly). The IdeaPad Y510 is priced from A$1,499 inc GST and will be available locally from January 2008. The IdeaPad Y710 is priced from A$2,499 inc GST and will be available from March 2008. The IdeaCentre K200 will be available from February priced from A$900 inc GST (Tower Only) or $1399 inc GST with a 22" Lenovo monitor. The IdeaCentre Q200 will be available from March 2008 (pricing to be confirmed). More information on the IdeaPad notebooks can be found at
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world’s best engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centres in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see