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Lenovo Celebrates 15 Years of ThinkPad Innovation, Design and Durability

   

SYDNEY, 30 November 2007 – Lenovo this month celebrates the 15th anniversary of the iconic ThinkPad notebook PC – one of the most distinguished personal computing devices of the past two decades. Since its inception in 1992, ThinkPad has built a tradition of excellence, and is trusted by the world's most demanding professionals for its advanced capability, rugged durability and thoughtful design.

To mark the occasion, Lenovo Australia has partnered with Jacob Almagor, the Australian-based owner of what is believed to be the world's largest personal collection of ThinkPads. Mr. Almagor has selected ten of the most distinctive ThinkPads from his 34-piece collection to be on display at Lenovo this month, showcasing stand-out innovations in ultra-portability, performance and tablet design from 1992 to today.

ThinkPad enthusiast Jacob Almagor said at a media event today, "Over the past fifteen years, the ThinkPad designers have delivered some of the most innovative designs ever seen, opening new horizons for personal computing in terms of both functionality and portability.

"ThinkPad models were the first in the industry to offer integrated CD-ROM, DVD-ROM, wireless networking, hard drive Active Protection, and fingerprint reader. Over the years, the ThinkPad designers have introduced a series of unique features such as the TrackPoint keyboard mouse, the TrackWrite (butterfly) keyboard, the ThinkLight keyboard light, and the Ultraport screen connector.

"More than anything else, myself and millions of other ThinkPad users have fallen in love with the ThinkPad because of its superb ergonomic design, delivering a unique 'touch and feel' unlike any other machine," said Mr. Almagor.

Alan Munro, Managing Director for Lenovo Australia and New Zealand , said, "This 15th anniversary milestone is testament to the unparalleled design and craftsmanship of the ThinkPad. ThinkPad enthusiasts like Mr. Almagor inspire us to keep creating the best engineered PC in the world as we look toward the next generation of the iconic ThinkPad.

"The ThinkPad has proven itself over the last 15 years as a business tool for millions of customers that depend on their ThinkPad to achieve great things," said Mr. Munro. History of an iconic brand The ThinkPad was first brought to life by a group of ten leading designers and engineers from around the world, each inspired by the challenge of creating a truly usable notebook PC. Its design was influenced by the unlikely pairing of the Shōkadō bentō - a traditional black-lacquered Japanese lunch box - and an IBM-issued employee pocket notebook with the corporate motto 'Think' imprinted on the cover.

The ThinkPad's famous black exterior, red TrackPoint, distinctive keyboard, and reputation for quality, have all combined to solidify its place in personal computing history as a must-have business notebook PC. Today, more than 30 million ThinkPad notebooks have been sold in more than 160 countries worldwide. The ThinkPad has won over 1000 design and engineering awards, more than any other notebook brand in the world. In 2006, the ThinkPad earned over 100 industry awards in the US alone.

The introduction of the first ThinkPad - the ThinkPad 700C - marked the first notebook with a 10.4" colour TFT screen and a new TrackPoint (red ball) pointing device. The ThinkPad went on to include many pioneering technologies that would eventually pave the way for competitor notebooks. For example, the ThinkPad was the first notebook PC to feature an integrated biometric slide fingerprint reader combined with hard drive encryption for greater security.

To date, Lenovo has shipped more than six million ThinkPad notebooks with the fingerprint reader. The PC industry adapted many of these technologies to make them standard features for mobile computing users everywhere. Some notable ThinkPad firsts include:

"Over the past 15 years, the ThinkPad notebook PC has been the industry leader in innovative design with a track record of productivity enhancements that set the standard business customers have come to expect worldwide,” said Scott Di Valerio, corporate vice president, OEM division at Microsoft .

"Since its inception, the ThinkPad has taken advantage of the Windows operating system and we are committed to continue our work with Lenovo to deliver innovations to customers by optimising both Windows and the Office productivity suite of software," said Mr. Di Valerio.

"Congratulations to Lenovo on making the ThinkPad a prominent fixture in offices worldwide and for being a major force in driving the mobile revolution," said Sean Maloney, Intel executive vice president, and general manager, Sales and Marketing Group, and chief sales and marketing officer.

"It's an honour to have played a role in the ThinkPad's success since its inception. We've participated in its growth in evolving the mobile technology at its core and in making ThinkPads the "mobile offices" for millions of workers," said Mr. Maloney.

Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world’s best engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centres in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.au .

Heather Jones Communications Director Lenovo Australia and New Zealand T: 02 8003 8336 M. 0400 394 669 E: heatherj@au.lenovo.com

Angela Eggleton Senior Account ManagerText 100 Public RelationsT: 02 9956 5733M. 0428 541799E: angela.eggleton@text100.com.au