News

Lenovo Engineers New Brand Campaign

   

SYDNEY, August 6, 2007 – Lenovo is launching an innovative ‘Best Engineered PC’ global advertising campaign starting August 6 in Australia as part of an aggressive bid to grow brand awareness for the world’s third largest PC maker and number one PC vendor in Asia-Pacific.

Using visual hyperbole to showcase various ThinkPad product features, the captivating new “Best Engineered” video ads are already doing the rounds on YouTube, for example.

The campaign takes advantage of the emergence of new media such as online viral video, creative web banners and a Lenovo micro site, as well as outdoor mediums including bus shelter wraps, posters and panels, ads on super buses and Melbourne’s super trams, and large format billboards in key metropolitan zones across Australia.

As part of the outdoor advertising, a 3D ThinkPad replica will be suspended in a specially built showcase on select bus shelters across Sydney, Melbourne and Brisbane. A cable system lowers and raises the ‘laptop’ to visually represent the light weight nature of the product. “Lenovo makes the best engineered PCs on the planet, and our customers appreciate the attention to detail that goes into our products - from spill resistant keyboards, to the magnesium roll cage and wireless and airbag-like technology inside our ThinkPads. The new “Best Engineered” campaign showcases these features in a creative way,” said Yu Dan Shi, Marketing Director, Lenovo Australia & New Zealand.

Look out for the new campaign from August 6 in high traffic areas such as the Sydney Harbour Bridge and Sydney airport approaches, Perth airport entrance, Main South Road in Adelaide and on Flinders Road, St Kilda Road and the Flinders Street overpass in Melbourne.

The online video will be featured on video channels from NineMSN and Fairfax Digital, as well as ITnews, AustralianIT and PC Authority Business websites.

For further information about the campaign go to www.lenovo.com/nz/bestengineered

Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world’s best-engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure, and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com/nz