SYDNEY, Australia, April 12, 2006
- Lenovo, the world’s third largest PC company, is embarking on a national roadshow for Business Partners starting April 12, 2006 and running until May 9, where it will launch the new Business Partner Network which includes new programs believed to be the most exciting in the Australian and New Zealand marketplace.
The new program covers the entire lifecycle of the partner relationship — including recruitment, education, training, sales and marketing tools. It features a simplified program framework with two levels of membership — the Lenovo Authorised Business Partner level and the Premium Business Partner level — and positions the Business Partner channel as the primary route to market for Lenovo for small to medium sized businesses.
The Lenovo Partner Network offers new and redesigned offerings with improved sales tools, new demand generation tools with building blocks (soon to be announced), and more aggressive product and solution messaging, an enhanced program to access demonstration product (Technology Access (TAP) Program) and a broader product portfolio of industry-leading PC technology that partners can rely on to grow their customer base.
In the Australian and New Zealand markets, Lenovo is also implementing the Lenovo Legends Incentive program and enhancing the Storefront program. Additional marketing support is available through the Lenovo newsletter, called Live N Loud, associated events, and the Business Partner Web Portal.
The company plans to address the unique, dynamic and flexible requirements of serving the small and medium business market with the worldwide introduction of the transactional business model.
"We're undertaking a significant recruitment drive with a view to bringing on board resellers with a small business speciality, and expertise in service and support in this area," said Rupina Menzagopian, Channel Director for Lenovo, Australia. "Partners are excited to learn more about Lenovo and its product offerings, and so we're hosting the roadshow to educate resellers about the new Lenovo Partner Network Program and how it can grow their business."
Under the new program, business partners are divided into two categories: the Lenovo Premium Business Partner level and the Authorised Business Partner level. The Premium level is for partners who invest in developing their skills and growing their Lenovo revenue. Premium level partners are eligible for incremental rewards as well as additional sales opportunities, lead generation or co-marketing dollars.
The Authorised Business Partner level is to recognise partners selling Lenovo products, including the recently announced Lenovo 3000 family of desktop and notebook models targeted at small businesses.
Channel partners will benefit from the simplicity of the Lenovo Partner Network, which scales back the former three tier system to two tiers and replaces the old model’s complex points table with the criteria of skills and revenue growth that determine Lenovo Premium Business Partner status.
The new transactional model will help solution providers deliver the right PCs, at the right price points, to the fastest growing segment of the market — small business. Product innovation, time-to-market and delivering value to the end user are critical. The Lenovo Partner Network will be flexible to address fast-changing market dynamics with highly efficient and end-to-end business processes.
As part of this effort, Lenovo will be maintaining its tailored Express Program under the new name of TopSeller which offers the addition of new Lenovo 3000 offerings. The TopSeller portfolio is at the core of the Lenovo transaction business model, providing a variety of notebook and desktop offerings tailored to the needs of very small, small and medium business customers. Business Partners will benefit from competitive pricing on all models and targeted demand generation and incentives. Quick product availability and simpler transactions with no special bid complexity are just a few of the ways doing business with Lenovo will be easier.
The Lenovo Partner Network offers a superior value proposition to its channel partners based on four pillars of support for worldwide growth, including:
Current members of the IBM PartnerWorld program will automatically be part of the Lenovo Partner Network program. Business Partners will also continue to have access to the benefits earned under the IBM PartnerWorld program through their IBM relationship. To learn more about the program or to enroll, please visit:
- New Zealand.
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's most innovative personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure, and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see