IT’S TIME TO VOTE! INDIA’S MILLENNIALS RISE TO THE MUSICAL CHALLENGE WITH LENOVO-MTV CO:LAB.
Voters stand a chance to travel to Singapore and be part of Lenovo-MTV CO:LAB’s music video production.
CO:LAB garnered 154 project submissions in 58 days
INDIA, 30 April 2013 – Bangalore Beats, Mumbai Meri Jaan, The City Beautiful-Chandigarh, Colors Of Kolkata, Rang-Rangilo Jaipur, Hazaribaugh Accompanied, - these are just a few projects Lenovo-MTV CO:LAB participants have submitted since the launch of the campaign on February 25 in India. In an effort to unify Millennials through music, participating Indians have submitted 154 different artistic projects to date across the four creative categories: DJs, Vocalists/Instrumentalists, Film Makers, and Motion Graphic Artists.
The final winner in each category will stand a chance to receive US$10,000 and travel to Singapore to participate in a five-day workshop, where they will connect and collaborate with regional mentors to produce an exclusive MTV music video with the theme ‘Pulse of the World’. The music video will be aired across the seven participating Lenovo-MTV CO:LAB countries: India, Japan, Indonesia, Malaysia, Philippines, Singapore and Thailand and provide the opportunity for each of the four winners to shine.
With project submissions now closed, starting tomorrow, Indians will have the opportunity to champion their favorite projects in each category. Voters stand a chance to win a trip to Singapore to attend the “making of the music video” workshop.
· Where to vote: Lenovo-MTV CO:LAB website: www.project-colab.com
· Voting period: 1 May 2013 - 9 May 2013
· How often you can vote: Indians can vote once an hour and every vote can be for the same entry or different entries
Lenovo-MTV CO:LAB is an integrated social platform that enables Millennials from across seven countries in Asia Pacific, to share stories about their communities through music. The projects submitted in the first phase were based on the theme ‘Pulse of the City’ and can be viewed here: www.project-colab.com/showcase/all.
Leveraging the resources provided by Lenovo and MTV, the competition empowers the most progressive, creative and talented Millennials from India to connect and collaborate with likeminded individuals who do not just dream about accomplishing their goals but go out there and do. Winning talents across these four categories are determined by public votes and regional mentor inputs.
For more information about Lenovo-MTV CO:LAB contest mechanics and official rules please visit: www.project-colab.com
Lenovo (HKSE: 992) (ADR: LNVGY), the world’s second-largest PC vendor, is a $US30 billion personal technology company serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile Internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.