LENOVO LAUNCHES ITS FIRST EXCLUSIVE THINK STORE IN HYDERABAD
Hyderabad, India, 16th January, 2013: Lenovo the number one PC maker in India for 3 straight quarters (source: IDC Q1, Q2 and Q3 CY2012) launched its first customized Business store for the SMB segment in Hyderabad today. This exclusive outlet will bring ‘Think’, the world’s number one Commercial PC brand closer to SMB customers and is a strong reiteration of Lenovo’s growing focus in the region. This is Lenovo’s 7th exclusive business store in India and reinforces the company’s position as the largest exclusive PC retailer in India.
Addressing the launch, Ashok Nair, Director – Sales (South), Lenovo India said, “With a steady increase in our market share quarter on quarter, Lenovo is charting an upward growth trend in the SMB space. While SMBs are the driving force of our economy, the need of the hour is to effectively benchmark themselves vis-à-vis global players by ramping up their current technology quotient. Therefore our focus is on partnering them to make a well-informed decision on choosing the right technology tools to help them in their journey to success. The launch of our Business store offering a range of ThinkPad and ThinkCentre products is a significant step in this direction.”
Lenovo’s SMB business has nearly doubled its market share in 2 years from 3% (Source: IDC Q3 CY2010) to 6.3% (Source: IDC Q3 CY2012), a testimony to its successful ‘Protect and Attack’ strategy. Lenovo offers a range of ThinkPad Edge products specifically designed for Small Businesses. ThinkPad Edge derives its DNA from the legendary ThinkPad and includes Lenovo Solutions for Small Business (LSSB) -a software suite that provides unique security and productivity features including after-hours maintenance, USB blocker and energy conservation.
Speaking at the launch, Neeraj Lath, Proprietor said, “We are delighted to be associated with a leading PC player like Lenovo that focuses on training their partners to ensure that we are fully conversant with the products on an ongoing basis. This enables us to not just act as mediators but to understand and advise customers on the right products based on their business needs. With the new Lenovo Business store, we look forward to offering our SMB customers a strong solution based approach instead of a feature selling approach.”
Spread across 300 square feet, the store showcases the latest range of ThinkPad notebooks, ThinkCentre desktops, Tablets and All-in-Ones, along with a host of Think branded accessories and is centrally located at Shop No.5, Ground Floor, Chenoy Trade Centre, Park Lane, Secunderabad, Hyderabad- 500003.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see http://www.lenovo.com/.
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