Lenovo expands presence in gujarat with 100 exclusive stores
Offers stylish performance machines to mark a new era in thin and light computing for consumers in the state
Ahmedabad, August 24, 2012 – Lenovo, India’s No. 1 PC maker (according to the IDC/Asia Pacific Quarterly PC Tracker Q2 CY 2012), today announced the launch of its landmark 100th store in the state of Gujarat. This achievement is in tandem with its master plan to build a pan India retail infrastructure and drive hyper growth in the overall PC market. With a presence of over 1000 exclusive retail stores in India, Lenovo reinforces the company’s strategy to enable the availability of PCs beyond the metros in India.
Speaking on the milestone, Amar Babu, Managing Director, Lenovo India said, “The launch of the 100th store in Gujarat comes at an opportune time when Lenovo has been declared the Number 1 PC maker for two straight quarters in India. We want to make PCs readily available to our consumers. And Gujarat is a perfect fit, owing to its growing number of youth and entrepreneurs, who are both performance and style conscious. With 100 stores covering every nook and corner of the state, we are bringing another store closer to you.”
Currently, Lenovo has a strong footprint of 13 exclusive stores in Ahmedabad, which are part of the 100 exclusive stores in Gujarat. Lenovo has exclusively partnered with ECS for the 100th store that is also its flagship outlet. Spread across 2800 sq ft, the store is located at Mondeal Retail Park, 1st Block, Nera Rajpath Club, SG Highway, Ahmedabad. Lenovo has plans to be present in the city’s leading malls as well, going forward.
Speaking on the alliance, Vijay Mandora, Managing Director, ECS said, “Lenovo has a strong brand value in the Indian PC market and we are proud to partner with the No. 1 PC player to address the evolving PC needs of consumers in Gujarat. Lenovo stores are unique in their look and experience and we believe that this will give them a competitive edge in the Gujarat market.”
Lenovo has plans to build a strong retail network through its existing partners namely ECS, Aegis, Delta and Media House, amongst others. The stores are located at Gujarat’s prime locations such as Jamnagar, Rajkot, Ahmedabad, Anand, Vadodara, Baruch, Kalol, Ankleshwar, Junagadh and Bhavnagar. Spread across 250 - 300sq feet, they provide a complete brand experience offering a range of Lenovo products including notebooks, netbooks, All-in-Ones and ultrabooks. Some of the key products include: Lenovo IdeaPad Z580, Lenovo IdeaPad G580, Lenovo IdeaCentre A720, Lenovo IdeaCentre B320, Lenovo IdeaCentre C320, S series, tablets and ultrabooks – U310 and U410.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
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