LENOVO LAUNCHES ULTRA STYLISH COMPUTING DEVICES IN RAJASTHAN
Is the leading PC retailer with 67 exclusive stores across the state and the largest exclusive PC Retailer in India
Jaipur, June 13, 2012 – Lenovo, India’s No. 1 PC maker (according to the latest IDC/Asia Pacific Quarterly PC Tracker Q1 CY 2012), announced the launch of the IdeaPad U310, U410 Ultrabook™ and IdeaPad Z580 PCs, now available at its 2 exclusive stores in Jaipur. With a strong focus on offering next generation machines to consumers, the new range will soon be available across the 67 exclusive Lenovo stores in Rajasthan. These sleek devices uniquely combine style and performance, and are the perfect tools for consumers to manage every aspect of their digital lives. Lenovo aims to redefine the computing space in a PC+ era and bring best in class features to offer its customers a 360® experience.
By virtue of being one of India’s largest states (by area) Rajasthan offers a huge opportunity for PC penetration and growth. The launch of Lenovo exclusive stores in Rajasthan is in sync with the company’s overall strategy to drive rapid expansion in the high potential tier 2-5 cities across India. Having established a stronghold in the metros, Lenovo is penetrating the length and breadth of the country to address the diverse computing needs of its customers.
Speaking on the launch, Amit Dhar, General Manager (North), Lenovo India said, “Rajasthan has a large and well informed youth population who are increasingly looking for speed, entertainment, convenience and mobility in PCs. We see good opportunity and growth potential in this market. Our latest portfolio of thin and light products is riding on this wave. What’s more, our stylish and vibrant range of PCs is sure to lend more colour to the ‘pink city’.”
Lenovo has partnered with Fortune Computer, Innovation, UV Infotech and Jalan Computer for its exclusive stores in Rajasthan. These stores will be Lenovo’s growth engines and will help the company to address the burgeoning PC requirements of consumers in this market.
The stores are located at Jaipur’s prime locations – Jyanti Market and Hawa Sadak. The average store is spread across 300 – 600 sq feet and displays all products ranging from Lenovo notebooks, netbooks, all-in-ones, tablets and ultrabooks. Some of the key products include: Lenovo IdeaPad Z570, Lenovo IdeaPad Z580, Lenovo IdeaPad Z370, Lenovo IdeaPad G570, Lenovo IdeaCentre B320, Lenovo IdeaCentre C320, Lenovo IdeaPad tablet K1, ThinkPad and ThinkCentre series along with a new range of Ultrabooks- U310 and U410.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global sMPply chain and strong strategic execution. Formed by Lenovo GroMP’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
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