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Lenovo launches next-generation performance machines in Uttar Pradesh

   

Lenovo launches next-generation performance machines in Uttar Pradesh

Is one of the largest PC retailers with nearly 100 stores across the state

Lucknow, June 07, 2012 – Lenovo, India’s No. 1 PC maker (according to the latest IDC/Asia Pacific Quarterly PC Tracker Q1 CY 2012), announced the launch of the IdeaPad U310, U410 Ultrabook™ and IdeaPad Z580 PCs, now available at its 5 exclusive stores in Lucknow. With a strong focus on offering world class products to consumers across UP, the product range will soon be available across the 100 exclusive Lenovo stores in the state. These sleek Lenovo machines embody the convergence of style and performance which are the perfect tools for consumers to manage every aspect of their digital lives. Lenovo aims to redefine the computing space in a PC+ era and bring best in class features to offer its customers a 360® experience.

This new set of stores is in sync with the company’s overall strategy to drive hyper growth in the retail segment by tapping into high potential tier 2-5 cities across India. Having established a stronghold in the metros, low PC penetration in the hinterland offers a huge opportunity for growth. Lenovo will continue to penetrate the length and breadth of the country to address the diverse computing needs of its customers.

Speaking on the occasion, Amit Dhar, General Manager (North), Lenovo India said, “We see huge potential in the UP market. The pace at which the consumers are adopting technology is very fast. Today’s digital age is driven by speed, entertainment, convenience and mobility. And our latest range of thin and light products is riding on this opportunity. Our branded store experience will make next generation computing more accessible to our customers across the state.”

Lenovo has partnered with Centuary Computers and Mahalaxmi Infotech for these 5 exclusive stores in Lucknow. These stores will be Lenovo’s growth engines and will notably help the company to address the burgeoning PC requirements of consumers in this market.

The stores are located at Lucknow’s prime locations - Lalbagh, ELDEE plaza - Faizabad road, Saharaganj mall, Phoenix united mall and Badshah Nagar. The average store in UP is spread across 350 to 500 sq feet and displays all products ranging from Lenovo notebooks, netbooks, ultrabooks, all-in-ones and desktops. Some of the key products include: Lenovo IdeaPad Z580, Lenovo IdeaPad Z570, Lenovo IdeaPad Z370, Lenovo IdeaPad G570, Lenovo IdeaPad G560, Lenovo IdeaCentre B320, H series of traditional desktops along with a new range of Ultrabooks- U310 and U410.

About Lenovo:

Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.

Press enquiries, please contact:

Poornima Matthan
Communications, Lenovo India
T: +91.80.30533192
E: pmatthan@lenovo.com

Pramil Dwivedi
M: + 91 9415020286
Email: pramild@yahoo.co.in

Vidya Sravanthi
Text 100 Public Relations
M: + 91. 9980139070/ +91. 9663883216
E: Vidya.sravanthi@text100.co.in