LENOVO INDIA STRENGTHENS RETAIL FOOTPRINT WITH 14 STORES IN JAMMU AND KASHMIR
Lenovo is the largest exclusive PC retailer in India
Jammu, May 30, 2012– Lenovo, India’s No. 1 PC maker (according to the latest IDC/Asia Pacific Quarterly PC Tracker Q1 CY 2012), announced the launch of 14 exclusive stores in Jammu & Kashmir (J&K). With a strong focus on offering world class products to consumers across the length and breadth of the country, Lenovo has been expanding its exclusive retail footprint to become the country’s largest exclusive PC retailer. This new set of stores is in sync with the company’s overall strategy to drive hyper growth in this segment by tapping into high potential tier 2-5 cities across India.
Having established a stronghold in the metros, low PC penetration in the hinterland offers a huge opportunity for growth. Lenovo will continue to penetrate the length and breadth of the country to address the diverse computing needs of its customers.
Speaking on the occasion, Amit Dhar, General Manager (North), Lenovo India said, “We are impressed by the growth and potential of the PC industry here. We would like to make PCs more accessible to our customers through these exclusive stores. This move is in line with our overarching strategy of ‘Getting Closer to Customers’, highlighting our increased focus on deeper penetration across India”.
Also present at the event, Mr Sahil Mahajan, Digitus Electronics said, “We are happy to associate with Lenovo to drive PC availability in Jammu & Kashmir. We believe there is a huge demand for quality PC products in this region and Lenovo has the right product range to cater to this demand. Together with Lenovo, we aim to offer feature-rich products for all segments and provide a compelling shopping experience through Lenovo’s retail stores.”
Lenovo has partnered with Digitus Electronics, Sheikh Enterprises and Digital Zone for these 14 exclusive stores. The stores in J&K will be Lenovo’s growth engines and will significantly help the company to address the burgeoning PC requirements of consumers in this market.
The stores offer a world-class brand experience and are located in some of J&K’s prime locations- Bahu Plaza, Kachi Chhawani, Gandhi Nagar, Kathua, Sambha, Katram Udhampur, Vijaypur, Bypass Channi Road, Haidarpura, Pulwama, Roopnagar, Anantnag and Leh. The average store is spread across 350 sq feet and displays all products ranging from Lenovo notebooks, netbooks, all-in-ones, tablets and ultrabooks. Some of the key products include: Lenovo IdeaPad Z570, Lenovo IdeaPad Z370, Lenovo IdeaPad G570, Lenovo IdeaCentre B320, Lenovo IdeaCentre C320, Lenovo IdeaPad tablet K1, Lenovo Ultrabook U300s, ThinkPad and ThinkCentre series.
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
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