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Lenovo rejigs the Indian consumer PC market with a multi-segment, 7 product launch!

    
New Delhi, June 30, 2009 - Lenovo today announced clear intentions of leading the transformation in the Indian consumer PC market by launching 7 new products across multiple segments. The ambitious product line-up caters to a broad segment of consumers – from Lenovo C300, the ultra-sleek, affordable, All-in-One PC, to the trendy, thin and light Lenovo IdeaPad U350, Y450 and Y550 notebooks that are loaded with cutting-edge features that defy size, to the aggressively priced Lenovo G Series notebooks for value conscious consumers, and the Lenovo IdeaPad S10-2 netbook – the new range has it all!
 
Lenovo’s new products for the consumer segment emphasize thoughtful designs and new form factors. The products launched today include:
  • The new, affordable All-In-One, Lenovo C300: Attractive, ultra-sleek, single-unit desktop PC that does not have a separate CPU. It has a 20” slim monitor and an in-built TV-tuner too! Small in space, BIG on features!
  • Lenovo IdeaPad U350: Fashionable, ultra-thin and ultra-light 13” notebook with rich performance and stunning entertainment features. Small in size, BIG on performance!
  • Lenovo IdeaPad Y450 and Y550: Multimedia-ready 14” and 15” notebooks with 16:9 glossy, widescreen panels and NVIDIA GFX graphics for gaming and smooth HD video playback. Small in size, BIG on entertainment!
  • Lenovo G430 and G550: Thinner, lighter and affordable entry-level 14” and 15” notebooks with DVD burner and optional HDMI ports. Small on the wallet, BIG on value!
  • Lenovo IdeaPad S10-2: Feature-packed 10” netbook with larger touchpad, and additional ports for better connectivity. Small in size, BIG on connectivity!
"With trendsetting design, exceptional engineering, cutting-edge capabilities and great price range in our new product line-up, Lenovo takes a giant step in the Indian consumer PC market today. We’re proud to be the leaders in All-in-One PCs, a brand new category we created with the launch of the Lenovo IdeaCentre A600 and consolidating that lead with today’s launch of the Lenovo C300. Besides the All-in-One, the new range has something for everyone combined with the trusted and reliable Lenovo service and support tag, making it an irresistible buy," said Amar Babu, Managing Director, Lenovo India, during the launch.
 
On Lenovo’s India focus, Amar Babu added, “A significant part of our business focus will be on growing consumers in critical markets such as India. Our priority is to streamline operations to drive down cost, improve time-to-market, and offer consumers innovative and affordable PCs across a full range portfolio from value to mainstream and premium.”
 
Commenting on the announcement, Rajan Anandan, Managing Director, Microsoft India said, “Microsoft’s Windows strategy focuses on enhancing the user experience through productivity, ease and optimization. Lenovo, with its brand equity, partner community and product range is a key partner in delivering this promise to the Indian customer. We are delighted to partner with Lenovo to support the expansion of their product line up. Now, a vast range of customers across segments will able to experience the combined value of Lenovo’s brand promise with Microsoft’s software prowess.”
 
According to Prakash Bagri, Director – Marketing, Intel South Asia, “When we introduced Intel Centrino six years ago, Intel changed the computing landscape with our mobile innovations. Now, simply said, we have improved virtually all aspects of Intel-based notebooks, making it the most popular and fastest growing computing market segment in the world. The various new notebooks and desktops from Lenovo, based on Intel platforms, span virtually every category of mobile computing, offering consumers a greater choice than even before.”
 
At today’s multi-product launch, Lenovo also indicated collective strategic actions it will implement to enable further growth in India. Backed by a new global structure that focuses on both emerging markets and mature markets to serve its customers better, Lenovo India’s go-to-market strategy has also been streamlined to extend its reach into tier-2, tier-3 and tier-4 cities, leverage its retail network more effectively in major cities and empower its business partners.
 
LENOVO’S NEW PRODUCT RANGE
 
Spearheading the All-in-One PC segment in India
C300 Lenovo C300 All-in-One desktop PC
  • Starting at Rs. 29,000, the C300 delivers a sleek, all-inone PC design to value-seeking consumers.
  • The C300’s slim 20’’ widescreen design integrates the CPU in its design and makes it the perfect PC for crowded environments such as dorm rooms and studio apartments.
  • Available in a variety of colors and etched designs,users can choose the perfect C300 to suit their individual daily computing and multimedia needs.
Small in space, BIG on features!
An exciting new range of notebooks and netbooks
U350 Lenovo IdeaPad U350
  • The U series is known for its high fashion, ultra-thin and ultra-light design (i.e. U110). With the launch of the U350, users can now enjoy that same slim, stylish look in an affordable new package.
  • The U350 offers the full PC experience in a much thinner and lighter body with unexpected rich performance function and entertainment features.
  • The U350 offers more eye candy than just its physical appearance. The new U350 offers users an enjoyable multimedia viewing experience with its HD panel and HDMI connectivity and great performance with its Intel consumer low voltage processors.
Small in size, BIG on performance!
Y550 Lenovo IdeaPad Y450 and Y550
  • Designed for the ideal multimedia enthusiast, these stylish notebooks deliver powerful Hi-Definition entertainment in new sizes that are smaller, thinner and lighter than the previous generation to give more choices to consumers.
  • The Y Series notebooks are equipped with 16:9 format glossy widescreen panels and the latest generation NVIDIA GFX graphics for gaming and smooth HD video playback.
  • Both the Lenovo IdeaPad Y450 and Y550 feature a black exterior with a discrete copper accent around the perimeter of the cover with new textures added to the covers to give them a distinct design.
Small in size, BIG on entertainment!
G430 Lenovo G430 and G550
  • Essential mobile computing – The G Series is an entry-level notebook that provides consumers and home office or SMB users the key processing, graphics and connectivity features they need to stay productive at work and at home.
  • The G550 is lighter and thinner than its predecessor and other affordable notebooks in the market and offers a sleek, more stylish design with choices of hairline-like silver finish or a smooth and glossy slate-colored finish.
  • The G550 provides unexpected extras, making the notebook suitable for fun and leisure as well as at the office. A 16:9 aspect ratio panel, DVD burner/player and optional HDMI port make it ideal for displaying multimedia presentations or watching movies.
Small on the wallet, BIG on value!
S10-2 Lenovo IdeaPad S10-2 netbook
  • The netbook that’s thin and light, yet surprisingly rich in features; S10-2 gets users on the web connecting them with friends, family and colleagues quicker than any other netbook, and includes features normally found only on a full size notebook.
  • Quick Start, OneKey™ Rescue System, VeriFace™ and Dolby® Headphone audio enhancement prove this is one netbook that’s not light on features.
Small in size, BIG on connectivity!
 
 
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see http://www.lenovo.com/.
 
Press Contacts:
Poornima Matthan,
Country Manager – Communications,
Lenovo India
Tel: +91.80.30533192
Email: pmatthan@lenovo.com
 
Kiran Balasubramanian / Pooja Srivastava
TText 100 Public Relations
Phone: +91.80.25548808–11
Mobile: +91.9886771250/ +91.9980048024
Email: kiranb@text100.co.in / pooja.srivastava@text100.co.in

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