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Lenovo’s Expanded Line of Consumer PCs Beg the Question: “What’s Your Idea of Fun?”

   

Consumers Find their Perfect PC Match with Lenovo’s Latest Laptop, Desktop and All-in-One Offerings

JAKARTA, Indonesia – June 2, 2010: Lenovo (ADR: LNVGY) today expanded its lineup of consumer laptop, desktop and all-in-one (AIO) PCs with exciting new designs and technologies that make computing more enjoyable and affordable.

Lenovo’s latest IdeaPad and IdeaCentre PCs offer something for everyone, with clever features that inspire fun and creativity, and a complete range of form factors and designs that fit specific consumer needs. The new models include the IdeaPad Z series affordable multimedia notebooks – Z360, Z460 – and the IdeaPad U series ultraportable – U460. Also announced is the B300 mainstream performance AIO.

“In the less than three years since Lenovo launched its worldwide Idea brand of PCs, we have expanded our consumer footprint to more than 85 countries, firmly establishing our presence in the consumer PC market," said Irene Santosa, Country Manager, Home & Small-Medium Business, Lenovo Indonesia. "Lenovo's consumer business recently achieved 89 percent year-over-year growth, outpacing the competition. The latest additions to the Idea portfolio demonstrate Lenovo’s commitment to leading the consumer market with stylish, feature-packed PCs that make computing more fun for all.”

Ms. Santosa said: “The core message of ‘Make Life More Fun’ is based on connecting with spontaneous moments of fun as experienced by our consumers. The aim of this campaign conveys the notion of how Lenovo’s Idea products are fun through ‘innovation inside and design outside’ and that these products are filled with ‘little surprises’ that allow people to express themselves in their own styles.”

Style and Entertainment to Go

Lenovo’s IdeaPad laptop PCs, the Z series and U series, are designed for consumers whose idea of fun is living life on the go and desire a laptop with features that can keep up with their exciting lifestyle.

The most recent addition to the IdeaPad family, the Z series, brings mobile multimedia to the masses through a rich, enjoyable entertainment experience at a competitive price point. Starting at just PhP 47,900, the new Z460 is an affordable laptop that comes across as a high-end luxury device, with its fashionable chiclet keyboard encased in a modern hairline and metallic effect cover panel. Users will enjoy watching their favorite movies on the new Z series with its high-definition (HD), 16:9 format widescreen (available in 13.3, 14 and 15.6-inch models), optional Blu-ray Disc™ drive, and Dolby® Advanced Audio for a stunning audio experience. With OneKey™ Theater II, optimized audio-visual settings are enabled at the press of a button, making the Z series great for enjoying videos and multimedia content. The IdeaPad Z360, Z460 and Z560 laptops are available with the all new 2010 Intel® Core™ processor family and NVIDIA® GeForce® graphics, while the IdeaPad Z465 and Z565 are offered with up to AMD Phenom™ II processors and integrated ATI Mobility Radeon™ graphics.

Sleek and stylish, the IdeaPad U460 caters to the fashionista in all of us. It offers ultra-portable, light designs and long battery life to allow travel-loving consumers to stay entertained and in touch no matter where life takes them. The clean and sophisticated appearance of the redesigned U series is made possible by its “U” shaped outline inspired by a closed book lying on its side, while its textured aluminum1 top cover adds a further touch of style and class to its elegant design.

Measuring less than one-inch thick and 3.8 pounds, the 14-inch U460 can be configured with up to an Intel® Core™ i7 processor with Intel Turbo Boost Technology for impressive performance in a thin and light design. The U460 features a standard volt processor.

For staying connected to friends and family while on the move, the U series comes with integrated Wi-Fi and optional 3G connectivity on select models, and a range of features, including an Ambient Light Sensor, Active Protection System and data recovery tools that make these PCs easy and comfortable to use.

Expanded All-in-One Portfolio

Lenovo’s B series AIO PC is perfect for individuals or families that enjoy the powerful performance of traditional desktop PCs but desire the fun and useful features of an AIO design such as touch screen capabilities, HD monitor and a streamlined appearance.

Those who are seeking high-performance gaming and family entertainment can turn to the IdeaCentre B300, which delivers compact performance with the Intel® Core™2 Duo processor. Available in 20 and 21.5-inch widescreen form factors, the B300 offers Full HD resolution video playback and optional DirectX 11 graphics. The 21.5-inch models feature LED Panel Technology, providing a greater dynamic contrast ratio compared with standard LED-backlit screens, for clearer, sharper images and richer colors.

The IdeaCentre B300 feature the unique Lenovo Enhanced Experience certification that delivers an optimized boot and shutdown process, rich multimedia capabilities and easy system maintenance tools. The new IdeaCentre B series models includes 5-in-1 media card readers and side and rear mounted USB ports. The new all-in-one models also include integrated high-speed 802.11b/g/n Wi-Fi and Lenovo Rescue System software to quickly and easily recover data if a document is lost or becomes corrupt.

Essential PCs for Work and Play

The 14-inch, B460 laptop for small office and home business users offers a worry free and high value computing experience at a low cost. The B460 is equipped with up to the Intel® Core™ i5 processor, up to NVIDIA® GeForce® 310M 512MB graphics and up to 8GB DDR3 memory so users can blaze through tasks during the workday and videos and games during downtime. For greater peace of mind that data on the laptop is safe and secure, the B460 includes Lenovo’s Security Suite with key features like Active Protection System, OneKey™ Rescue System, fingerprint reader and USB-Port Locker.

These new desktops is equipped with user care features like Lenovo Eye Distance System2 which alerts you if you are too close to the screen, and Lenovo Dynamic Brightness2, which protects your eyes by automatically adjusting screen brightness based on surrounding light conditions. These features require a compatible Lenovo monitor such as the L2361p.

Pricing and Availability3:
All of the PCs will be available through Lenovo Business Partners. The IdeaPad Z360 and Z460 will be available in July with a manufacturer suggested retail pricing (MSRP) starting from US$739 and US$769 respectively. The IdeaPad U460 will be available in June, with a suggested MSRP of US$599. The IdeaCentre B300 will be available in July with a starting price of US$569. The Lenovo B460 will be available in July with a starting price of US$619.

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About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see http://www.lenovo.com/.

 

1.Standard desktop PC refers to Lenovo H2xx series dimensions of 175x360x409mm.
2.These features require a compatible Lenovo monitor such as L2361p.
3.Prices do not include tax or shipping and are subject to change without notice and is tied to specific terms and conditions. Reseller prices may vary. Price does not include all advertised features. All offers subject to availability. Lenovo reserves the right to alter product