Indonesia, January 9, 2008
– Lenovo today announced its entry into the global consumer PC market with the launch of a new line of notebook and desktop PCs. Lenovo’s new consumer-oriented IdeaPad notebooks and IdeaCentre desktops complement Lenovo’s business-oriented ThinkPad notebooks and ThinkCentre desktops. The new PCs will be initially offered in multiple countries including the U.S., France, Russia, South Africa, India, Australia, Hong Kong, Indonesia, Malaysia, Vietnam, Thailand, China, the Philippines and Singapore.
Two IdeaPad notebook PCs - the IdeaPad Y510 and U110 - will be sold in Indonesia. The notebooks, powered by Intel® Centrino® processor technology, combine cutting-edge and easy-to-use technologies such as facial recognition and Dolby Home Theatre surround sound. They also make a bold design statement with frameless screens, touch-sensitive control surfaces and unique textures. The IdeaCentre desktops – the IdeaCentre K200 and Q200 - include consumer-friendly features such as data recovery with one key, facial recognition and antibacterial keyboards.
According to IDC, the worldwide consumer PC market is expected to grow by an average of nearly 10 percent annually through 2011.1 In 2007, Lenovo created a new consumer business unit to address the consumer market, which represents over 40 percent of all PCs sold
“Our ThinkPad notebooks are well-known around the world as the best engineered computer for business -- for quality, reliability and thoughtful design,” said Sandy Lumy, Country Manager, Lenovo Indonesia. “We’re now bringing Lenovo’s expertise in design and engineering to consumers with our Idea-branded PCs. We are confident we will grow our consumer business by blending innovative technologies like facial recognition with stylish designs to enhance the way people use technology in their personal lives.”
Lenovo also announced its new “Ideas” marketing campaign to introduce consumers worldwide to the latest PCs and the company. Using the new campaign, Lenovo will illustrate the power of individual ideas and how the Idea brand of PCs helps people to capture and transform those ideas. The campaign will include web-based promotion, merchandising and point-of-sale, as well as traditional media advertising.
The IdeaPad line delivers notebooks designed for a variety of lifestyles with features integrated across the line such as:
In addition to these shared innovations, each notebook offers a number of extra features intended to maximize the experience the notebooks were designed for, such as:
Designed for customers looking for a versatile, all-in-one notebook, the 15.4-inch widescreen IdeaPad Y510 notebook PC has a black and light weave texture, linen-like top cover. In addition to the features shared by the IdeaPad line, it comes with technologies to enable a variety of computing tasks - from word processing to photo and video editing. It comes equipped with Intel® Centrino® processor technology, integrated graphics, WLAN connectivity, five speakers including a subwoofer, an integrated camera, battery life indicator and a DVD-RW optical drive.
The IdeaPad U110, an ultraportable 11-inch widescreen notebook PC, weighs only 2.4 pounds and is 0.7 inches deep. The textured design embedded in its red or black aluminum alloy top cover blends style and durability. Ideal for highly mobile users, the powerful notebook provides extensive computing time with an additional battery and the performance of optional solid state flash drives. Lenovo also equipped selected configurations with its Active Protection System, an air-bag like device that parks the hard drive to help protect data during a fall.
“We are pleased that Lenovo has selected Intel as its global processor provider, helping to provide consumers worldwide innovative and inspiring new notebooks in sleek new form factors,” said Erik Reid, marketing director, Intel Mobile Platforms Group.
The IdeaCentre Q200 and K200 desktops position the PC as the center of home technology. Lenovo makes computing hassle-free with VeriFace and wireless control for the keyboard, mouse and peripherals on the IdeaCentre Q200 tower desktop. The IdeaCentre K200 desktop’s eyesight protection feature makes computing easy and fun for all types of users. The desktops include One Key Recovery for data recovery and an antibacterial keyboard. They also are equipped with choices of the latest Intel Core2Duo and Quad Core processors, respectively, and optional integrated or discrete graphics.
Select configurations will be offered at various retailers. Recommended pricing for the IdeaPad Y510 starts at USD 1,619. Pricing for the K200 and Q200 start at USD 583 and USD 1,048 respectively. The IdeaPad Y510 will be available in March and the IdeaCentres will be available in February. More information on the notebooks can be found at
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world’s best engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. More information can be found at
beginning January 6.
IDC Worldwide Quarterly PC Tracker, December 2007. Consumer PC 2007-2011 CAGR of 9.9%.
Prices do not include tax or shipping and are subject to change without notice. Reseller prices may vary. Price does not include all advertised features. All offers subject to availability. Lenovo reserves the right to alter product offerings and specifications at any time without notice.