Lenovo ThinkPad market leadership in terms of revenue for 11 consecutive years attributed to exceptional engineering and smart marketing strategies
Hong Kong, March 9, 2009 — Lenovo Hong Kong has retained its leadership position in the client PC market in Hong Kong for the third consecutive year, according to a recent PC tracker report from IDC, a leading provider of global IT research and advice. The latest IDC Asia/Pacific Quarterly PC Tracker 4Q 2008, March 2009, reports that Lenovo led the client PC market in terms of unit shipments in 2008. In addition, Lenovo’s ThinkPad series has led the Hong Kong portable market for 11 consecutive years in terms of sales revenue.
Lenovo led the client PC market with a 20.1 percent market share in 2008. In the notebook category, Lenovo captured 20.9 percent market share in 2008, making it the number one notebook brand for the year. In addition, the Lenovo IdeaPad Lite Netbook was the top mini-notebook brand in Hong Kong in terms of unit shipments in the fourth quarter of 2008, with 27.6 percent market share − 14.5 percentage points higher than its nearest competitor.
“Lenovo’s reputation for innovation, reliability, performance and superior service has driven our remarkable success in 2008,” said Ken Wong, Vice President of Lenovo Group and General Manager of Hong Kong, Macau, Taiwan and Korea.
“Over the past year, we have continued to extend the Idea brand series while at the same time diversifying the Think brand series for commercial users by rolling out the ultra-portable and sleekly designed ThinkPad X301, and the ultimate 17” notebook – the ThinkPad W700. Apart from client PCs, we have also introduced the ThinkServer series, providing our SME customers with a more comprehensive product range to choose from.”
IDC uses the term “Client PC” to cover desktops and notebooks in IDC’s Asia/Pacific Quarterly PC Tracker.
The Idea brand series, featuring stylish design, ultra-portability and high-end multi-media capabilities has had remarkable success in the consumer market, with the IdeaPad Lite S9 and S10 attracting significant attention at the Hong Kong Computer and Communication Festival 2008.
According to IDC, Lenovo achieved the number one position in consumer notebook and mini-notebook markets in Hong Kong in terms of unit shipments in the fourth quarter of 2008.
Lenovo’s brand success is due, in part, to its significant investment in sports marketing, including sponsorships of the 2008 Beijing Olympic Games, NBA, and the AT&T Williams team for the 2007 Formula One. Lenovo also provides excellent after sales service which includes a special offer for a three-year International Warranty Service upgrade, the two-hour express repair service in Hong Kong, and the comprehensive Lenovo Protection Service.
“Today’s announcement is testament to our philosophy of providing service excellence, and innovative, reliable, and exceptionally engineered products. Combined with our marketing initiatives, we have increased the loyalty of Hong Kong consumers and commercial users in Lenovo-branded products. We will continue to streamline our product series focusing on helping customers to improve productivity while enhancing their personal computing and entertainment experiences,” added Mr. Wong.
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's best engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centres in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com .