Hong Kong, March 3, 2008
– Lenovo Hong Kong reinforced its leading position in PC market in Hong Kong according to the recent quarterly PC tracker from IDC, a leading provider of global IT research and advice. According to the IDC Asia/Pacific Quarterly PC Tracker, 4Q 2007, Lenovo led the client PC market in terms of unit shipments in 2007. Lenovo ThinkPad has led the Hong Kong portable market for 10 consecutive years in terms of unit shipments.
By providing a wide variety of best-engineered products under Think, Idea and Lenovo 3000 brands, Lenovo led the client PC market with a 23.4 percent market share in 2007, 1.6 percentage points higher than its next competitor. In the notebook category, Lenovo captured 26 percent market share in 2007, making it the number one notebook brand for the full year.
“Lenovo’s reputation for innovation, reliability, performance and superior services have driven for our remarkable success in 2007,” said Ken Wong, Vice President of Lenovo Group and General Manager of Hong Kong, Macau and Taiwan. “With the new “Idea” brand series complementing the company's award-winning ThinkPad, ThinkCentre and Lenovo 3000 product brands, we have a full range of products to suit the different needs of Hong Kong’s discerning users.”
Lenovo’s brand success is due, in part, to its significant investment in sports marketing. Besides significant sponsorships of the NBA and AT&T Williams team for Formula One World Championship, Lenovo plays a pivotal role for the Beijing 2008 Olympic Games, providing high-performance, robust, reliable IT support for various games, including the Equestrian events in Hong Kong.
As a worldwide Olympic Partner, Lenovo has announced a series of impactful and innovative Beijing 2008 Olympic Games marketing strategies, such as the partnership in Olympic Torch Relay, the appointment of world-class athletes as Lenovo Champions and the global online philanthropic auction the of “Cloud of Promise”-themed notebook PC in February 2008. These initiatives have helped the company build a stronger, familiar and trusted global brand. “Today’s announcement is testament to our philosophy of providing best-engineered PCs which, in tandem with our marketing initiatives, have deepened the faith of Hong Kong consumers in Lenovo branded products. Our status as number one overall PC vendor reinforces that focusing on helping customers improve their productivity, while enhancing their personal computing and entertainment experiences is a winning strategy,” added Ken.
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's best engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see