Hong Kong, February 28, 2007
– Lenovo Hong Kong continues to lead the PC market in Hong Kong according to the recent quarterly PC tracker from analyst firm International Data Corporation (IDC). According to the IDC Asia/Pacific Quarterly PC Tracker, 4Q 2006, Lenovo leads the desktop and notebook markets in terms of units shipped in the fourth quarter of and full year in 2006.
With its full series of ThinkPad, ThinkCentre and Lenovo 3000 PCs, Lenovo led the overall PC market with a 23.1 percent market share in Q4, 2006, 2.1 percentage points higher than its next competitor. In the notebook category, Lenovo captured 25.1 percent market share in Q4 2006, making it the number one notebook brand for the quarter and full year. The Lenovo ThinkPad has led the notebook market in Hong Kong for nine consecutive years.
In addition, Lenovo's consumer desktop shipments grew by 52 percent year-on-year. Lenovo's overall desktop market share increased by 1.3 percentage points over the same quarter in 2005 and grew by 0.8 of a percentage point compared with full year 2005.(1)
"Lenovo's strategy of broadening our product portfolio has generated a very positive response from Hong Kong consumers, business users and channel partners," said Ken Wong, General Manager, Lenovo Hong Kong and Taiwan. "With the successful addition of the Lenovo 3000 series complementing the company's award-winning ThinkPad and ThinkCentre product brands, we have a full range of products to suit the different needs of Hong Kong’s discerning users."
Lenovo believes that maintaining superior service standards help ensures customer loyalty and has attracted many new users throughout the year. Leading customer support programs such as two-hour express service in Hong Kong and international warranty service by IBM have proved to be very popular.
Lenovo's aggressive marketing program also contributed to the company's successes. The worldwide strategy focus on sports sponsorships, kicked off by the Torino 2006 XX Olympic Winter Games sponsorship in February, followed by Ronaldinho’s appointment as Lenovo's Worldwide Brand Ambassador in June. Other significant sponsorships included a worldwide partnership with the International Olympic Committee for the Beijing 2008 Olympic Games and recently a global marketing partnership with the National Basketball Association (NBA). These initiatives helped the company to build a stronger global brand that is increasingly recognized and trusted by customers.
"Today's announcement reinforces the continued faith our Hong Kong customers put in Lenovo. These results show Lenovo's continued ability to help our many customers to improve their productivity and enhance their personal computing and entertainment experiences,' added Ken.
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's most innovative personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure, and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information about Lenovo, see
Notes (1) 0.8 of a percentage point is the comparison of Lenovo/IBM PCD Merged data of 2005 vs 2006