Lenovo partners with Axiom Telecom to distribute smartphone range in UAE


Lenovo partners with Axiom Telecom to distribute smartphone range in UAE

  • Axiom Telecom outlets to stock Lenovo’s latest smartphones, including flagship K900
  • Axiom Telecom also set to distribute Lenovo smartphones to independent retailers
  • Strategic partnership key to Lenovo’s ambition of becoming one of UAE’s top five smartphone vendors.

Dubai, United Arab Emirates, 30 June, 2013: Lenovo (HKSE: 992) (ADR: LNVGY), the world’s second largest PC company, today signed a strategic partnership with Axiom Telecom, the UAE’s largest mobile retailer and distributor.

The deal will give Lenovo a powerful platform to significantly increase its share of the UAE’s burgeoning smartphone market. In particular, it will enable Axiom Telecom customers across the country to get their hands on the latest range of Lenovo smartphones such as the much sought-after K900. Axiom Telecom will also distribute Lenovo smartphones to independent retailers.

Lenovo K900

Lenovo has strong global ambitions, having already solidified its position among the top five smartphone vendors in China, the world’s largest smartphone market, and has identified the UAE as central to its future growth. According to research firm Canalys, the UAE will sell 6.75 million smartphones this year and 10.4 million by 2016.

Faisal Al Bannai, CEO, Axiom Telecom said:

“Lenovo is utterly committed to smartphone innovation and giving the consumer an immersive, cutting-edge smartphone experience. With our market expertise, retail reach and ability to offer a peerless, value-added in-store experience, we are delighted to help Lenovo introduce a stellar line-up of products to their largest and most influential audience yet. As ever, Axiom is determined to do everything possible to offer customers the best and widest range of choice when it comes to smartphones.”

Under the agreement, Axiom Telecom will accommodate dedicated Lenovo sections in its flagship stores across the UAE. This will include product demonstration hubs manned by some of the mobility retail industry’s most knowledgeable staff.

In addition, Lenovo and Axiom Telecom will work closely together on co-marketing activities to help take Lenovo smartphones to the next level across the UAE.

Oliver Ebel, Vice President and General Manager, Lenovo Middle East and Africa, said: “Our goal is to be one of the top five smartphone vendors in the UAE in the coming period and we firmly believe our partnership with Axiom can help us achieve that. We are excited to witness the UAE’s reaction to our innovative range of smartphones. Innovation is in Lenovo’s DNA; our team strives to deliver ground-breaking devices without compromising on design.”

“The introduction of our smartphones in the UAE complements our strategy to become the worldwide leader in PC+. UAE is a strategic market for Lenovo where we are currently the second largest PC vendor with 14.5% PC market share,” Ebel concluded.

Lenovo Smartphone page on Axiom website:


*IDC Q1 2013

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company – one of the top two PC makers in the world and an emerging PC Plus leader – serving customers in more than 160 countries. Dedicated to exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see

About Axiom Telecom

axiom axiom

Axiom Telecom was established in 1997 by Faisal Al Bannai and is today the leading multi-brand, multi-channel distributor and retailer of mobile telecommunications devices, accessories and telecom services in the Middle East.

Axiom's distribution network provides multiple points of access to the end consumer through three principal routes: the retail channel, through a variety of brands and store formats; a micro-distribution channel, for independent stores; and a macro-distribution channel serving wholesalers for domestic and international sales. The Group has more than 2,000 employees and operates over 575 retail points and reaches over 3,742 points of sale across the Middle East. The Group also has strategic interests in associated companies operating in the India and South Africa.

The ‘Axiom Promise’ is a commitment to excellent customer service and continuous innovation to ensure customers receive the best ongoing support and advice on a wide range of telecommunications products and services, including:

  • 60 Second Contact Transfer
  • Try and Buy
  • 1 Hour Express Repair Service
  • Regional warranty
  • Trade In
  • Price Protection Guarantee
  • Theft Insurance
  • Expert Salespeople
  • Two-Year Warranty
  • Stand-By Phone During Repairs