Jumbo Electronics appointed as distributor for Lenovo Smartphones across UAE power retailers


Jumbo Electronics appointed as distributor for Lenovo Smartphones across UAE power retailers

Dubai, United Arab Emirates, May 29, 2013: Lenovo (HKSE: 992) (ADR: LNVGY), the world’s second largest PC company, and Jumbo Electronics, one of UAE's leading retailer and distributor of IT, Telecom and Consumer Electronics, today signed an agreement that will see Jumbo Electronics distribute Lenovo’s Smartphones across all power retailers in the UAE. Lenovo’s ranges of Smartphones are expected to hit UAE stores this summer.

Under the agreement, Jumbo Electronic will also deliver excellent consumer experience by providing after sales support though their network of 21 stores in UAE.

Commenting on the partnership, Vishesh Bhatia, CEO, Jumbo Electronics said, “We, as Jumbo group, welcome our partner Lenovo and are very excited to represent Lenovo Smartphones in the capacity of KDR (Key Domestic Retail) Distribution Partner. The Smartphone category is growing and this strategic alliance will reinforce Jumbo's key distribution expertise and diversification across various product categories and channel partners. Jumbo will continue to leverage its strong leadership position in retail with an effective marketing strategy, between Lenovo and Jumbo Retail, to promote the Lenovo Smartphones in the UAE.”

Oliver Ebel and Vishesh Bhatia

Oliver Ebel, Vice President and General Manager, Lenovo Middle East and Africa, said:  “The introduction of our smartphones in the UAE complements our strategy to become the worldwide leader in PC+. UAE is a strategic market for Lenovo where we are currently the second PC vendor with 14.5% PC market share*. In Smartphone space, according to research firm Canalys, the UAE smartphone market this year is expected to be 6.75 million units and 10.4 million by 2016; our goal is to become one of the top 3 Smartphone vendors in the UAE in the coming few years and we believe our innovative devices, as well as our strategic partners, will help us achieve that.” 

“We have partnered with Jumbo Electronics for their excellent customer service, extensive retail knowledge and wide distribution network. We are excited to be working with Jumbo and we look forward to a long and beneficial partnership.”

“UAE consumers are exceptionally sophisticated and eager for new technologies and Lenovo is committed to bringing its range of Smartphone innovations, for every pocket, to UAE consumers,” added Oliver. 

Lenovo’s channel strategy in the region rests on working closely with its partners such as Jumbo to ensure brand differentiation whilst additionally helping Lenovo drive the best customer experience at the point of sale.
* IDC Q1 2013 Final Results

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see

About Jumbo Electronics
Established in 1974, Jumbo Electronics is the UAE's leading distributor and retailer for IT & consumer electronics. With a fully automated, efficient warehouse and logistics operation its distribution business sets new standards within the industry. It prides itself on its people centricity and today has 24 retail stores and nine service centres across the UAE and a growing distribution and retail presence in Oman, Qatar, Bahrain and Kuwait.
Since its inception, Jumbo has been the chief distributor of the iconic brand Sony in the UAE and is a trusted business partner for many of the world's leading brands including HP, Apple, Nokia, Casio, Dyson, Ricoh, Gorenje, Lenovo, Brother, BlackBerry and Acer, to name a few. Jumbo is also the parent company of the affordable electronics brand, Supra. In Jebel Ali, Jumbo has a long-standing, manufacturing unit with an installed capacity of 60,000 freezers, manufactured on an OEM basis.
The enterprise division caters to corporate industries including, hospitality and retail, by offering innovative IT hardware and software solutions, managed print services, document management services amongst others.
Jumbo has built its reputation for customer service through uncompromising adherence to quality and unrivalled aftercare, with its dedicated 70,000sq ft. service centre in Jebel Ali and a 24/7 customer hotline 800 JUMBO.