It Pays to Join the Club: Lenovo Rolls Out New SMB Channel Program


TORONTO and RESEARCH TRIANGLE PARK, N.C. – October 1, 2007 - Lenovo today introduced Club Lenovo, a new loyalty rewards program for Lenovo SMB resellers in the U.S. and Canada.

Beginning in October, the program rewards owners and their sales force for selling Lenovo PCs, monitors, peripherals and services. Under the program SMB sales representatives receive points that are redeemable for a variety of prizes. Reseller owners receive a rebate based upon their sales representative’s points. Points can also be received for completing Lenovo educational courses and other Lenovo activities.

The Club Lenovo program follows several commitments Lenovo has made to the SMB space such as the introduction of the Lenovo 3000 line of notebooks and desktops, especially designed for these customers. These PCs offer customers the technologies they need to run their businesses at an affordable price and additionally come equipped with Lenovo Care Tools that help manage connectivity, data recovery and more.

“We’ve taken this successful program already implemented in our other geographies and tailored Club Lenovo to serve our SMB resellers here,” said Michael Bruemmer, vice president and general manager, Americas SMB Sales, Lenovo. “Clearly we are focused on helping our partners grow their business in this area, and we are making significant progress. This program is another way of providing our partners more value, and at the same time educating our extended sales force and strengthening the Lenovo brand.”

“We are very excited about the launch of Club Lenovo here in Canada. This program represents the next evolution of the Think More.Think New program. We are very enthusiastic to be leveraging the first of many North American wide channel offerings from Lenovo. Club Lenovo’s efficient web-based system makes execution of this program simple and easy for channel sales executives and their sales teams,” says Stefan Bockhop,, Lenovo Canada’s Director of Channel Sales.

In the past three quarters Lenovo’s North American SMB business has grown 23 per cent year over year.

More information about Club Lenovo can be found at beginning October 1.

About Lenovo Lenovo (HKSE: 992)(ADR: LNVGY) is the world's third-largest personal computing company, with a business model built on innovation, operational efficiency and investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina, and develops, manufactures and markets reliable, high-quality, secure, and easy-to-use technology products and services worldwide. For more information, see .