TORONTO, ON, November 21, 2005 – The newly formed Lenovo Canada will launch a pilot marketing campaign for the Chinese-Canadian community this month. The 'Opportunity Campaign' will highlight the benefits of Lenovo's award-winning line of ThinkPad notebook computers, ThinkCentre desktop computers and ThinkVision monitors. The campaign will include print advertisements which will run in Chinese Canadian dailies and weeklies in the Greater Toronto Area. As well, Lenovo will run a series of 30-second TV spots.
“In Canada, Lenovo’s focus is on growth, and we will do this by continuing to deliver innovative products, and maintaining a high level of customer satisfaction" said Janice Dawes, marketing and strategy executive, Lenovo Canada. “The Chinese Canadian community is very important to us and we want to ensure that lines of communication are open. The 'Opportunity Campaign' will demonstrate Lenovo’s competitive pricing and innovative new products.”
The new Lenovo was established on May 1 of this year after Lenovo, China's #1 PC company, bought IBM's PC Division from IBM. The union of these two companies marries the ThinkPad brand, the most recognized brand of notebook computer, with Lenovo’s demonstrated strength in innovation and supply chain efficiencies. Today, Lenovo is the third largest PC maker in the world and on a strong growth path. The new Lenovo has been profitable since the merger in May, and the company’s stock price has soared by 63% since the merger was announced late last year.
A History of Innovation Both Lenovo and IBM PCD have a heritage of innovation, and have already demonstrated the strength of their union with the launch of the ThinkPad X41 Tablet, the lightest convertible tablet available today, and the ThinkPad Z60 widescreen notebook, the industry’s thinnest and lightest 14-inch Widescreen Notebook. As well, the new Lenovo has introduced a “Roll Cage” into some of its ThinkPad notebooks, an inner armour chassis to reduce the amount of stress on internal components when a notebook is dropped.
About Lenovo Lenovo (HKSE: 992)(ADR: LNVGY) is the world's third-largest personal computing company. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina, and develops, manufactures and markets reliable, high-quality, secure, and easy-to-use technology products and services. For more information, see www.lenovo.com/ca .
View the Chinese language version of the Press Release .