Lenovo boosts Gulf operations with appointment of Mohammed Hilili as new general manager


Lenovo boosts Gulf operations with appointment of Mohammed Hilili as new general manager

Dubai, United Arab Emirates, February 10, 2013  –  Lenovo (HKSE: 992) (ADR: LNVGY), the world’s second largest PC company has appointed Mohammed Hilili as general manager for the Gulf region with a focus on growing and developing its Middle East operation. Including enterprise, consumer and channel partnership outreach, Mohammed will continue to expand on Lenovo’s current market share helping the firm become the world’s leading PC maker and emerging global leader in PC+ devices.

Bringing more than a decade of experience in IT, consumer electronics and business strategies across the region, Mohammed has received numerous accolades for his achievements and comprehensive knowledge in international sales, distribution management, strategy implementation, team management and business development. In his capacity as general manager for the Gulf, he will also focus on talent development and capacity building.

Commenting on the appointment Oliver Ebel, executive director and general manager, Lenovo Middle East and Africa, stated: “Our continued growth in the region is a result of our clear strategy, strong team and dedication to becoming the leading PC maker in the region. Our global ‘Protect & Attack’ strategy is proving highly effective in MEA and we believe Mohammed Hilili is the right caliber and has extensive expertise to help us drive our market share and our PC+ strategy to the next level. We are delighted to welcome Mohammed to the team.”

On his new role, Mohammed Hilili, said: “I am excited to be joining the world’s fastest growing PC Company in one of the most dynamic regions. Lenovo is renowned for product innovation and its commitment to its customers. Lenovo’s business model is about opening new opportunities for consumers and businesses as we enter the PC+ era.”

According to the recent IDC Q42012 Preliminary Results, Lenovo has gained double-digit market share in seven MEA countries, including 13.9 per cent in UAE, 13.5 per cent in Qatar and 10.9 per cent in Kuwait.

“Lenovo’s growth in the Gulf region has surpassed all expectations and has outpaced the market. This is a clear indication of the company’s successful business model and strong standing. We see more opportunities for further growth as we introduce our new innovations in the Gulf region this year. We also see strong demand for our technologies in the education, oil and gas and banking sectors across the Gulf,” added Hilili.

Lenovo recently announced its third fiscal results continuing to outgrow the market in all geographies with record sales, pre-tax income and earnings. Lenovo continued its push towards becoming the world’s leading PC maker and emerging global leader in PC Plus devices, with another quarterly sales record of $9.4 billion, a 12 percent year-over-year increase.

Lenovo in Europe Middle East and Africa (EMEA) became the second largest PC seller in the region, according to IDC Q42012 Preliminary Results with 11 percent market share. These achievements were made despite the headwind of overall industry decline in shipments of 11 percent across the region. The Company had consolidated sales in the third quarter of US$2.3 billion, a year-over-year improvement of 17 percent, and good for 25 percent of Lenovo’s total worldwide sales.


About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see