While the Lenovo brand came into existence only in 2004, the company has a much longer history. In 1984, Legend Holdings was formed with 25,000 RMB in a guard house in China. The company was incorporated in Hong Kong in 1988 and would grow to be the largest PC company in China. Legend Holdings changed its name to Lenovo in 2004 and, in 2005, acquired the former Personal Computer Division of IBM, the company that invented the PC industry in 1981.
Today, Lenovo is a US$30 billion personal technology company and the world’s second-largest PC vendor. We have more than 30,000 employees in more than 60 countries serving customers in more than 160 countries. A global Fortune 500 company, we have headquarters in Beijing, China and Morrisville, North Carolina, U.S.; major research centers in Yokohama, Japan; Beijing, Shanghai and Shenzhen, China; and Morrisville; and we have manufacturing around the world from Greensboro, North Carolina and Monterrey, Mexico to India, China and Brazil.
Lenovo has been the fastest growing major PC company for more than 3 years, but we’re much more than a PC company. We create a full range of personal technology, including smartphones, tablets and smart TVs. In fact, we’re the second largest smartphone company in China, and we’ve expanded to India, Indonesia, Russia, Vietnam and the Philippines. It’s all part of what we call the “PC+” world, where people use PCs as well as a range of smart devices that are, at their heart, PCs.
And while we create and build exceptionally engineered personal technology, but we are much more than a tech company. We are defining a new way of doing things as a next generation global company. We have our core strength in China, rapid growth in emerging markets and a unique global footprint. Lenovo builds on its dominant position in China to grow globally. The expansion from East to West— introducing our newest products in China and then spreading across the globe— is a new way of viewing the world, one we believe will be the way of the future.
That means we are years ahead of the game in terms of understanding what it will take to win 5 or even 10 years from now. That focus on the future is based on a h3 history of success that is driving results today.
We have momentum. Long the leader in China with more than 30 percent market share in PCs, Lenovo is growing rapidly and winning market share in all parts of the world. Lenovo has realized h3, balanced growth while achieving a number of major breakthroughs. Achieving optimal balance in all that we do is Lenovo’s operating philosophy. This mindset encompasses every aspect of Lenovo’s business, from balancing leadership with consensus-building, to valuing both short- and long-term thinking. As a result, we have created a balanced business model and strategy that take maximum advantage of profit and investment across both core and new businesses.
Lenovo has consistently outgrown the worldwide PC market in unit shipments and gained market share across all geographies, products and customer segments, making it the fastest growing of the four major PC companies in the world for two years running.
Lenovo’s business is built on product innovation, a highly efficient global supply chain and h3 strategic execution. The company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services for customers who want technology that does more— because people have a lot more to do. Our product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations and a family of mobile internet devices, including tablets and smart phones.
We have a long-term goal of becoming the leading personal technology company in the world. We aspire to achieve this goal by leading in three key areas:
And we want to do it the right way— the Lenovo Way— with our own perspective, our own global point of view and our own commitment to building technology for people who view technology as a tool to accomplish great things.
At Lenovo we view our culture as a critical asset as important as an effective business model. We call our culture the Lenovo Way, and at its most basic, that culture is reflected in the statement: We do what we say and own what we do.
Our values serve as the foundation of our company and define who we are and how we work. Principal among them are:
Lenovo came about as the result of the merger of two of the most storied companies in technology and business: Legend Holdings in China and IBM’s Personal Computing Division in the United States. The merger was heralded as a watershed event in global business with the potential for integrating two disparate cultures, languages, processes and markets.
As a result, Lenovo embodies unique market possibilities in combining the best of East and West— joining North American and China-based technology players in the creation of a unified global personal technology leader with growing market positions in developed and emerging markets alike.
Lenovo has developed a core competence in managing acquisitions that it has applied to subsequent mergers and joint ventures. In 2011, Lenovo formed a joint venture with NEC, creating the number 1 PC company in Japan. Later that year, Lenovo acquired Medion in Europe, and is now number 1 in Germany. In 2012, Lenovo formed a joint venture with EMC with regard to servers and enterprise solutions and acquired Stoneware, a cloud-focused software company. Lenovo also announced its acquisition of CCE, a leading consumer electronics company in Brazil. What all of these actions have in common is that they have effectively supplemented organic growth and produced new synergies that enhance our overall business.
Everyone at Lenovo takes great pride in our ability to attract top talent from diverse backgrounds, representing a broad collection of nationalities and languages. We view our differences and diversity as a source of strength in building a collaborative culture with one unified language and vision: to build the world’s most exceptionally engineered personal technology products and services.
Innovation: A Core Value
Lenovo owns the greatest track record for innovation in the PC industry and remains committed to innovation in its products and technology. We will continue to leverage the spirit of innovation and history of technological breakthroughs into new product categories and drive future growth. Innovation is how Lenovo achieves competitive differentiation and drives new market opportunities, such as mobile Internet, digital home and cloud computing.
Lenovo products consistently win awards and receive rave reviews. They deliver the high quality, reliability and durability to meet our customers’ demand. The ultimate goal of Lenovo’s R&D team is to improve the overall customer experience while driving down the cost of ownership.
Lenovo operates 46 world-class labs, including research centers in Yokohama, Japan; Beijing, Shanghai and Shenzhen, China; and Morrisville, North Carolina, U.S. Lenovo’s innovation strategy is based on a two-tiered approach to solving real-world customer problems:
The company is rich in talent, employing more than 3,000 engineers, researchers and scientists. Lenovo’s R&D teams have introduced many industry firsts supported by a track record of innovation— including more than 2,000 patents and more than 100 major design awards.
Acquisitions, collaboration with industry associations, and investments in research and development even in down cycles enable us to stay ahead of market trends and deliver a comprehensive portfolio of products.
Lenovo’s global scale and emphasis on innovation also give us a degree of visibility regarding the health and well-being of the communities and markets we serve. Through this we are better able to innovate and deliver relevant solutions that address a number of key sustainability measures addressed in this report from climate and energy to environmentally-conscious products, education and employee voluntarism.
Our Commitment to Corporate Citizenship (CSR)
Lenovo is committed to being a responsible and active corporate citizen, consistently working to improve its business while contributing to the betterment of our local communities, the environment and society overall. Lenovo practices corporate citizenship in many ways: