Lenovo creates and builds exceptionally engineered personal technology, but we are much more than a tech company. We are defining a new way of doing things as a next generation global company. That means we are years ahead of the game in terms of understanding what it will take to win 5, 10 years from now.
Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, Lenovo builds on its dominant position in China to grow globally. The expansion from East to West – such as by introducing our newest products in China and then spreading across the globe – is a new way of viewing the world, one we believe will be the way of the future.
That focus on the future is based on a strong history of success that is driving results today. Long the leader in China, Lenovo is growing rapidly and winning market share in all parts of the world. This balanced growth is what has made Lenovo the fastest growing major PC company and enabled us to consistently grow faster than the market.
Achieving optimal balance in all that we do is Lenovo’s operating philosophy. This mindset encompasses every aspect of Lenovo’s business, from balancing leadership with consensus-building, to valuing both short- and long-term thinking. As a result, we have created a balanced business model and strategy that take maximum advantage of profit and investment across both core and new businesses. The result is balanced performance and market share growth across all regions, customer segments, products and business models.
Our mission is to become one of the world’s great personal technology companies. We aspire to achieve this objective by leading in three key areas:
At Lenovo we view our culture as a critical asset as important as an effective business model. We call our culture the Lenovo Way, and at its most basic, that culture is reflected in the statement: We do what we say and own what we do.
Our values serve as the foundation of our company and define who we are and how we work. Principal among them are:
Lenovo came about as the result of the merger of two of the most storied companies in technology and business: Legend Holdings in China and IBM’s Personal Computing Division in the United States. The merger was heralded as a watershed event in global business with the potential for integrating two disparate cultures, languages, processes and markets.
As a result, Lenovo embodies the unique market possibilities in combining the best of East and West -- joining North American and China-based technology players in the creation of a unified global PC leader with growing market positions in developed and emerging markets alike. With more than $16 billion in annual revenue, Lenovo’s market strength spans not only market geographies but also the world’s consumer and business PC markets.
A Worldwide Leader
Lenovo is one of the world’s largest makers of personal computers and makes the world's most innovative PCs, including the renowned ThinkPad® notebook as well as products carrying the ThinkCentre®, ThinkStation®, ThinkServer®, IdeaCentre® and IdeaPad® sub-brands.
Today, Lenovo is a global corporation with significant operations on six continents and operating in more than 60 countries and selling products in 160. Everyone at Lenovo takes great pride in our ability to attract top talent fromdiverse backgrounds and from around the world. We view our differences and diversity as a source of strength in building a collaborative culture that helps us achieve our goals.
We have no world headquarters and, instead, have put in place a distributed management structure that places operational hubs in centers of excellence around the world integrating this talented, diverse group into a cohesive Next Generation company.
Our multicultural management team is free to convene wherever and whenever it makes the most sense. Lenovo has operations hubs in Beijing, Raleigh, NC, and Paris, a marketing hub in Bangalore, India, and major research centers in Yokohama, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.
The company employs more than 23,000 people worldwide, including 1,700 designers, scientists and engineers, representing a broad collection of nationalities and languages but at the same time working with one unified language and vision: to build the world’s most exceptionally engineered personal computers.
Two Roads to Creating a PC Powerhouse
In 1981, IBM launched its Personal Computing Division which literally invented personal computing with such innovations as the first laptop computer, the precursor to the ThinkPad notebook, synonymous with innovation and quality.
In 1984, Legend Holdings was founded in China with just 11 computer scientists and $25,000 in cash, with the idea of delivering information technology more rapidly to consumers and businesses in China.
In 2003, Legend began marketing its products under the Lenovo brand, melding the "Le" from Legend with "novo," the Latin word for "new." It officially changed its company name from Legend to Lenovo a year later.
In 2005, Lenovo Group’s acquisition of IBM’s PC division essentially combined the market strength of Lenovo in China and elsewhere in Asia among consumers with IBM’s leadership position in Europe and North America among business PC users.
In 2007, Lenovo launches the IdeaPad line of consumer-branded PC products and drops the use of the IBM logo on all its products two years ahead of schedule.
In 2008, Lenovo completed its entry into the server market with the launch of the ThinkServer™ portfolio, designed to deliver a better server experience for small and medium business customers.
Innovation: A Core Value
Lenovo owns the greatest track record for innovation in the PC industry and remains committed to innovation in its products and technology. Innovation is how Lenovo achieves competitive differentiation and drives new market opportunities, such as mobile internet, digital home and cloud computing.
Lenovo’s innovation strategy is based on a two-tiered approach to solving real-world customer problems:
Lenovo operates seven research and development centers and more than 46 world-class labs, including major research centers in Yokohama, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, NC. The company employs more than 1,700 engineers, researchers and scientists and has received more than 100 major design awards. Lenovo’s R&D centers have produced some of the world's most important advances in PC technology, ranging from the original "bento box" PC notebook design in 1992 to the 2008 launch of the innovative ThinkPad X300 "Kodachi," heralded as one of the world's lightest, thinnest and most innovative full-featured notebook PCs ever. Lenovo's commitment to innovation introduces more industry firsts and technology that sets the bar for business users as well as consumers, including:
The ultimate goal of Lenovo's R&D team is to improve the overall experience of PC ownership, while driving down the cost of ownership. The company is rich in talent, with teams that have won hundreds of technology and design awards – including more than 2,000 patents – and introduced many industry firsts:
Our Commitment to Corporate Citizenship (CSR)
Lenovo is committed to being a responsible and active corporate citizen, consistently working to improve its business while contributing to the betterment of our local communities, the environment and society overall. Lenovo practices corporate citizenship in many ways:
Our Competitive Spirit
Lenovo’s thirst for excellence extends from our products to our sponsorships. The global spotlight shone brightly on the Lenovo brand during the 2008 Olympic Games in Beijing, where the company leveraged its role as a global partner of the International Olympic Committee and presenting sponsor of the Olympic Torch Relay.
What's more, Lenovo demonstrated its technical strengths in delivering a flawless performance that met the unprecedented demand of the Beijing Games. A network of 30,000 pieces of equipment, including desktop and notebook computers, touch-screen devices and printers supported by more than 600 Lenovo engineers.
Building on the success of its sponsorships of the Beijing Olympic Games, Lenovo performed a similar role in providing technology and support for the Shanghai World Expo in 2010.