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Worldwide Partner of the Beijing 2008 Olympic Torch Relay
On April 26th, 2007, the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) in the presence of the International Olympic Committee, unveiled the Lenovo-designed Beijing 2008 Olympic Torch and announced Lenovo's role as a Worldwide Partner for the Olympic Torch Relay. As a Worldwide Partner, Lenovo will play a critical role in supporting the torch's progress around the world and throughout China, presenting an opportunity to introduce or reintroduce Lenovo to people worldwide. The Worldwide Partners for the Beijing 2008 Olympic Torch Relay are Lenovo, Coca-Cola and Samsung. They are the highest tier sponsors of sponsorship program for the Beijing 2008 Olympic Torch Relay and are granted a series of marketing rights and benefits related to the Torch Relay. |
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Olympic Torch Relay Route
Validated by IOC, the Olympic Flame will be lit in Olympia, Greece, according to tradition, on March 24, 2008. From March 24 - 30, the Torch Relay will travel across Greece, ending at the Panathinaiko Stadium -- the site of the first modern Olympic Games in 1896. After the handover ceremony in the stadium, the Olympic Flame will arrive in Beijing on March 31, 2008. In Beijing, a ceremony will be held for the arrival of the flame into China and Beijing Olympic Torch Relay will commence.
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