Website launched for digital copies of Harry Potter

Harry Potter will soon be coming to a tablet near you.

JK Rowling, author of the seven-book international phenomenon, recently announced details of a new website called Pottermore, which will have exclusive rights to sell digital copies of the Harry Potter book series online.

Digital books - or ebooks - have become a major draw for readers who prefer tablets' wide screen and interactivity over e-readers. With the oft-crazed readership of the Harry Potter series looking for the easiest access to the books, Pottermore could prove to be one more convincing factor for some considering a tablet purchase.

After the announcement was made at a recent press conference in London, Rowling's agent, Jonny Geller, said this move could spark a new trend among other high-profile authors targeting the e-reading community.

"This does feel like a significant moment," Geller said, according to the Guardian. "If I was a brand author I would be asking my publisher how to get to the online communities that JK Rowling is getting to. It might be a wakeup call to think of a new way of getting to readers."

Market analysts expect tablets to become the go-to platform for ebooks. According to Stephanie Ethier, senior analyst at market research firm In-Stat, "the tablet market is the stronger and more sustainable opportunity" than that for e-readers.